Marketing

Dr. Howard Glazer explains how Banyan benefited his practice.

Every dentist in every office across the country has faced a difficult patient situation at one point, and while it may be awkward or even uncomfortable to face, it falls on the dentist – as the top clinician, the business owner and the CEO of the practice – to try and resolve the situation as peacefully and positively as possible.

Each month, Dr. Lou Shuman consults with a dental digital marketing specialist to discuss the latest developments in social media trends, SEO strategies, website optimization, online reputation management and more.

Converting a phone call to a sale can be tricky, so here are three tips that can help.

Case acceptance is a hot topic in our industry-how to get the patient to want to spend money on dentistry. I have heard so many different presenters teach various different ways to accomplish this.

If you’re not losing patients, why should you work to attract new patients? What’s wrong with the status quo? Many things, says one practitioner.

Success in attracting millennial patients will depend on your ability to adapt your practice to meeting the needs of this affluent and well-educated generation. Here are 5 tips for attracting millennial patients.

Have you looked at your Facebook business page lately? If not, you should take a look. Facebook quietly rolled out a new business page design that will impact the layout of your page. It is essential practices keep up with the constant changes in social media, and this is the latest example of why people need to stay on top of their social media marketing efforts.

As attracting new patients and keeping the current active patient base robust is imperative for the financial health of the practice, dentists need to know their patient numbers and how those numbers compare to national averages.

It’s human nature to think of ways to make your life easier. We strive for efficiency, success and satisfaction in many different aspects of our lives. The same goals should be applied to your dental office and, most importantly, considered when you talk with your support staff.

Are your current patients talking about you? How can you start getting your current patients to refer more of their friends, family and co-workers?

There is a ton of information out there for the dental professional to consider when looking to increase their favorite type of patient acquisition (referrals), but, very little of it is actually relevant to the unique nature of dentistry. Here we explore three pervasive myths about referrals and how it applies to today’s dental practices.

Have you ever been invited to a networking event or mixer? One of the greatest challenges that dentists face is making sure that they get effective return on their time investment from choosing to attend a networking event. This article provides a simple and effective measurement system for dentists to use when evaluating whether or not the opportunity is worth the cost.

Almost 100 percent of your patient base/scheduling begins with your phone. Are you fully realizing this opportunity with every phone call? Here are 10 tips to make sure you get the most out of every phone call.

Much has been written about marketing to moms, and for good reason. Moms are a powerful demographic, with many dentists considering women with kids their key target. How well prepared is your practice to reach the Millennial Moms in your community?

Facebook can be a valuable marketing tool­ for dental practices-if you know how to make the best of it. .

Every patient-practice interaction represents a chance to motivate and educate patients. Unfortunately, many dental offices haven’t written scripts for these conversations, and significant marketing and customer service opportunities are lost as a result.

Canadian dentists continue to increase their use of social media to promote their dental practices, according to results from the DIAC (Dental Industry Association of Canada) Twentieth Annual Future of Dentistry Survey.

Eight strategies that have helped dentists maximize their income and reduce taxes, in addition to other expenses. This in return allows additional monies to be working for them and their families.

Incorporating videos into your dental practice’s website, social media and online presence can bring big returns.

Search engine optimization is more important than ever. Here are 6 ways to make sure your site stands out.

External marketing may work for some dental practices, but oftentimes the ROI isn't worth the effort. See how internal marketing can be a lot more effective - and much less expensive.

External marketing may work for some dental practices, but oftentimes the ROI isn't worth the effort. See how internal marketing can be a lot more effective - and much less expensive.

Why on Earth do we love to give scripts to our team members and then freak out when they freeze on the phone? How skipping the script can help your team members thrive and adapt in a real conversation.

Why on Earth do we love to give scrips to our team members and then freak out when they freeze on the phone? How skipping the script can help your team members thrive and adapt in a real conversation.

As is true with all businesses, reputation is everything. Your practice’s reputation is worth fighting for and investing in. You work hard to build up your practice when you first begin in this industry, but you need to work even harder to maintain the reputation that brings you a consistent patient base and exceptional staff.

Let’s face it, even with the ease of the internet, new patients want to speak with a live person. They want to know what to expect, what insurance you accept, how long it will take, etc. So they pick up the phone and call.

As a dentist you regularly interface with your patients and your community, making you a public figure and the target of online and offline discussion. How patients discuss you, in a good or bad light, can be strongly influenced by you and your team. In essence, much of their opinion of you is shaped by how you present yourself and your practice - and whether they agree that you live up to those expectations.

Attrition is devastating to a practice, and not for the reason most practitioners think. Many assume that they are only losing revenue from one patient, and that there is always another new patient around the corner to make up the difference. However, loss of patients not only results in revenue loss but also in added expenses in marketing and onboarding new patients so the practice can maintain patient flow.

A harmonious office is a successful office. While we don’t always think of it in these terms, we all strive to create an efficient, cohesive, unified office where each team member works together and every process is streamlined.