Marketing

The phone is often the first point of contact between your practices and potential patients. Learning to “own the phone” can make a drastic difference in the success of your business.

Remember when the must-do item on the dental marketing checklist was yellow pages advertising? Well, times have certainly changed. According to Google, 97% of all consumers search for local businesses online, and that includes dental patients. If today’s patients are online, then that is clearly where dentists need to be. Here’s a checklist for your online marketing efforts as we near 2015.

Traditional dental labs are today pressured from many sides-in-clinic milling, price competition and regulatory demands all pose serious threats to their future business efforts. Luckily, digital technologies are already providing direct answers to counter these upsetting realities. By going digital, labs can push right back.

As Carestream Dental announces it’s revamped Dental Summit, DPR wanted to get an inside look at how Carestream Dental believes this summit will affect and education the dental industry. We recently spoke with Mary Conditt, Director of Clinical Affairs for Carestream Dental.

Rachel Mele describes herself as an Internet and social media junkie … and she doesn’t believe she is that different than many of the people who sit in your chair on a daily basis.

Being prepared for change, keeping the audience in mind, staying committed to the plan and working with industry experts are four of the essential skills dentists need to get the best bang for their digital marketing dollar.

The KaVo Kerr Group is a $2 billion global portfolio of 16 industry-leading brands that serves 99% of dental practices worldwide.

Every practice has those patients who need a little extra prodding to schedule visits on a regular basis.

Let's say you've decided recently to offer a new service to your patients. Maybe you are offering E4D CAD/CAM technology that you are excited about; however, your patients don’t even know you have this slick new CAD/CAM unit.

You may have been reluctant to enter the social media world because you’re worried someone may post something negative about you. Or maybe there is that one bad review on a website that you cringe at the thought of. 

Building relationships of trust and value is something we all work to do each and every day. It is through these actions that our relationships become stronger, deeper and allow both parties to achieve greater success. 

You have probably heard a lot about the importance of being found on Google as a dentist. With more and more people relying on search engines to find dentists in their area, becoming at least somewhat familiar with how to use Google products is a necessity for dentists today.

Technology is not just a trend; it has revolutionized the way we communicate. From smart phones and Skype to texting and Twitter, technology makes communication more effective, efficient and, in some cases, instantaneous.

Marketing not a priority in your practice? Here are five ways a dental marketing consultant can help change that.

Experts abound across the Internet in the modern digital culture. It seems as though anyone and everyone can set up a website and proclaim to be the latest and greatest authority around.

Follow these newsletter goals and you will be on your way to positively communicating with your patients, and better yet ... increasing your bottom line.

1. Your clients are into social media More dentists are turning to social media to promote their practices, and it’s a great tool for labs as well. Tweet about specials your lab is offering.