Marketing

When hygienist Nikki Hayes called out “You guys have all gotta get down here and see this,” over the headset intercom system used by the staff at DPR Technology Editor Dr. John Flucke’s Lee’s Summit, Mo. practice, it sent everyone running. What they saw did not disappoint.

According to economists, who know these things, the RECESSION IS OVER! Yet, we still are getting massive feedback from dental practices regarding concerns about:

Has this ever happened to you? The other day I was watching TV and eating some pistachios, and before I knew it, I had eaten nearly half the bag. I realized that if I didn’t stop I might not be hungry for dinner, so I decided to have one last nut. I fished one out, cracked the shell, bit down and immediately my mouth was filled with a harsh, bitter flavor. I realized the nut I had grabbed was burnt and overdone, and the taste was so bad I had to run to the kitchen just to rinse my mouth. After that, I didn’t even want to look at the bag of pistachios.

Don’t ditch your marketing plan Saving money is always important, especially in today’s economic climate, but remember, a good marketing plan can make you money in the long run.

In our last Issue, we introduced and discussed the components of a successful direct mail campaign, included a Planning Checklist, and shared some of the more profitable target audiences, going into some detail about the pros and cons of targeting new residents.

Value Defined? We all want and deserve to receive value for our investment. Value can mean different things to different people. One might value getting his or her website up and running quickly, while another might be more exacting and patient. One practice might value appearance more highly than function. Still another might prefer quantity over quality of website visitors. Whatever your preferences, know what constitutes reasonable expectations, not only from your finished* product, but also from the process.

November 2010 | Dental Lab Products  

Direct mail marketing has long been an accepted means for image-consciously, yet cost-effectively promoting ones practice. Its popularity lies in the fact that it offers a focused and controlled method for sharing information about your practice with selected members of your community. Properly implemented, direct mail marketing can mean a steady inflow of new patients, which, by adding to your existing patient base, also increases the success of your internal marketing efforts.

If you’re looking for an inexpensive way to add video to your website – complete with analytics on who’s viewing that production – YouTube has an enticing offer: We’ll do it for free.

Irvine, Calif., July 19, 2011 -Roland DGA Corp. has announced several promotions and new additions to its product management and marketing teams that further strengthen its support for its core product offerings while also positioning the company for growth within new vertical market segments. Andrew Oransky, Director of Marketing and Product Management

It’s been said that death and taxes are certainties of life. Add change to that list. A new generation of dental lab operators are adapting to trends in the industry that include incorporating new technologies, using different methods of marketing, and coping with downward price pressures from overseas.

We all have the need for marketing collateral materials designed to help present our business to prospective clients. Many laboratories have “starter kits” or “presentation pocket folders” while some laboratories have no materials to help them distinguish their laboratory services from the competition.

These practice building marketing tools are designed to help you develop a marketing plan that goes beyond traditional phone calls and mailings.

01 Eleven years ago, Smile Reminder was the first company to introduce patient messaging. Where did the idea come from? Jim Higgins, our company founder, was working on a mobile messaging platform for the banking industry when he was approached by a dentist who wanted some help with last minute appointment reminders in the hopes of reducing his no-show rate. After some initial testing and success, Smile Reminder was born.

In this Article we tackle the second key to a successful website, namely, attracting the visitor. Before your website can encourage patients to visit your office, they first must find your website. For this to happen, you need to position yourself so that, when people and businesses in your community are searching for dental care, it's your website, or a page within your site, that they find. Access Paths

Dental professionals, out of necessity, must pay close attention to detail. It is surprising, then, to learn how little attention is paid to monitoring and evaluating the effectiveness of dentistry marketing tactics.

What is a blog, and why should a dentist care? “Blog” is short for “blind frog,” and if you believe that, I have some oceanfront Internet real estate that you’re going to love. Seriously, folks, “blog” is a word that Peter Merholtz created in 1999 from Jorn Berger’s term “weblog,” coined two years earlier. By definition, a blog is an online journal that can contain text, videos, and audio.

With the economic prosperity of the eighties, and advances in esthetic dentistry and technology, many dentists became of the opinion that treating new patient emergencies was a waste of the dentist’s and team’s time. Symptomatic of this is what one heard when calling such a dental practice after hours: “If you are a patient of record with an extreme dental emergency you may call xxx-yyy-zzzz.”

The total just keep climbing for the partnership between Heraeus Precious Metal Refining and the Foundation for Dental Laboratory Technology, as today it was announced that last year donations from the refining branch of Heraeus Kulzer to the foundation were close to $20,000.

The day started early for the technicians and lab owners attending the 8th Annual Dental Laboratory Owners Association of California CAD/CAM Expo & Symposium, but the sizable crowd was in store for a day packed with details on the latest in dental lab technology and opportunities to meet with the range of companies selling scanners, mills, materials and associated products.

Three years after selling his successful implant firm IMTEC to 3M, Dr. Ronald A. Bulard has re-entered the dental products and implants arenas with the purchase of Park Dental Research from that company's founder Dr. Jack Wimmer. The Oklahoma-based company officially opened its doors under Dr. Bulard's leadership on Oct. 1.

Information revealed in a 2008 study from Pediatric Dentistry will undoubtedly cause new moms to fight the urge to kiss their infants on the mouth. Research shows that sharing utensils and on-the-mouth kisses can lead to cavities through the transfer of saliva. Mutans streptococci, the cavity-causing bacteria, can be passed from a child's mother or father during every day activities like blowing on food to cool if off, sharing utensils and even sharing on-the-mouth kisses.