Jay Geier

As a private-practice owner, you may not think you can learn much from the companies on Fortune’s 2015 World’s Most Admired Companies list. After all, they’re big – really big. So how can anything done by these super-sized, wildly successful, profitable companies possibly be relevant to a small or mid-sized dental practice in Smallville, USA?

Let’s face it, even with the ease of the internet, new patients want to speak with a live person. They want to know what to expect, what insurance you accept, how long it will take, etc. So they pick up the phone and call.

The author shares seven of the most common mistakes you should avoid while marketing your practice. While these seven deadly sins of marketing likely won’t be your physical undoing, they very well could lead to your practice’s demise if you’re not careful.

The author shares seven of the most common mistakes you should avoid while marketing your practice. While these seven deadly sins of marketing likely won’t be your physical undoing, they very well could lead to your practice’s demise if you’re not careful.

Once you begin taking steps toward improvement within your dental practice, you can start keeping your profits in your practice and out of the toilet. Here are six ways to do that.