Marketing

It’s no secret dentists have come to rely on social media as an integral cornerstone of their marketing campaigns. There’s no better or easier way to reach and engage with your patient base than to post inviting content on social media profiles including Facebook, Twitter and Instagram. However, not every dental team may understand the best ways to do this.

Today, numerous dentists are still asking the big question, “What does it really take to have a highly successful dental practice in this new economy?” Recently I interviewed Eric Nuss, Director of the Henry Schein Business Dental Institute.

The author shares seven of the most common mistakes you should avoid while marketing your practice. While these seven deadly sins of marketing likely won’t be your physical undoing, they very well could lead to your practice’s demise if you’re not careful.

The author shares seven of the most common mistakes you should avoid while marketing your practice. While these seven deadly sins of marketing likely won’t be your physical undoing, they very well could lead to your practice’s demise if you’re not careful.

Can a practice's digital presence be managed entirely by the dental team? Two experts weigh in.

It’s no secret that many patients can be afraid of the dentist. While it’s unfortunate, I’ve found the best way to combat this issue is to educate effectively and communicate well. Communication is imperative not only to making a patient feel comfortable, but it is the foundation on which our relationships with our patients are built.

So why are Facebook fans so important? Well, there are several reasons. The first, and perhaps one of the most important, is that once you grow a large community of loyal fans, you increase your chances that your Facebook page will be seen. It's all about numbers.

Tom Zaleske explores some of the challenges facing dental labs, and how he thinks technicians can learn to love their careers.

Dentistry is a competitive field. If you want your practice to thrive so that you can enjoy your career and retire comfortably, it’s not enough to go with the flow. You need to take concrete steps to ensure the success of your dental practice.

Once you begin taking steps toward improvement within your dental practice, you can start keeping your profits in your practice and out of the toilet. Here are six ways to do that.

Dentistry is a competitive field. If you want your practice to thrive so that you can enjoy your career and retire comfortably, it’s not enough to go with the flow. You need to take concrete steps to ensure the success of your dental practice.

Click through our slideshow for some tips to greatly increase the probability that your emails will be opened, read and drive potential patients to respond.

Although community outreach certainly qualifies as “soft” marketing that typically yields actual results (new patients) over the long term, it serves as a solid foundation for a people-oriented business, such as your dental practice.

Many dentists spend a great deal of time and money designing a stunning website and fleshing out their online profiles, but how can they ensure that their physical presence is on par as well? Here are 5 things you can do to ensure your practice stands out.

Many dentists spend a great deal of time and money designing a stunning website and fleshing out their online profiles, but how can they ensure that their physical presence is on par as well? Here are 5 things you can do to ensure your practice stands out.

Did you know that 88 percent of consumers trust online reviews as much as personal recommendations? Today, it’s absolutely critical for all dentists to be aware of what is being said about them online. And while patient reviews may first come to mind, there are multiple elements that make up a dentist’s online identity.

Did you know that 88 percent of consumers trust online reviews as much as personal recommendations? Today, it’s absolutely critical for all dentists to be aware of what is being said about them online. And while patient reviews may first come to mind, there are multiple elements that make up a dentist’s online identity.

Would you like more from your dental career? Do you anticipate that your knowledge, skills and experience, if shared, could help other dental professionals and teams reach their goals? Have you ever wondered if you have what it takes to be a speaker or consultant in dentistry?

KaVo Kerr Group has centralized its global imaging campaign development to its Wooddale, Ill., office effective immediately.

Since so many different factors influence SEO, it’s easy to stress over the small stuff affecting your rankings and completely miss huge, underlying issues that wreak havoc over your web presence. With this audit, you’ll be able to identify any major issues holding you back.

One of the founders of RevenueWell tells you how software can make a difference for your patients and your bottom line.

As I’ve said on many occasions, if you want to survive in today’s tough economy, you need to attract new patients and grow your practice.

I’ve often lamented the fact that dental school teaches us how to diagnose and treat patients, but not how to attract new patients.

SmartPractice calendars reportedly afford dental offices yearlong visibility and increased patient loyalty at a low cost.

Many established and new dental clinics alike suffer from crippling overhead costs that reduce profits, decrease competitiveness and generate unneeded anxiety.

Content, content, content. Are you sick of hearing that word yet? If you’ve been looking for ways to improve your dental website’s search engine optimization, you probably are. The fact remains that unique, high-quality content is king, and you’ll have to work on it to see noticeable search engine rank changes.

Undoubtedly, you’ve been made privy to the importance of having your dental website mobile-friendly. Whether it’s by the onslaught of dental online marketing companies telling you such, your own experience surfing the web, or your tech-savvy nephew, you get it.

When a new patient calls your office, do your staff members give them a great phone experience?

As millennials are becoming more important to our practices, it is vital to understand how and where we can get their attention.

Online videos are quickly becoming a powerful influence on consumers today. Why? Video is incredibly engaging. According to research published by Atlas, video is six times more effective than print or online promotions.