Marketing

Back in March, Edward Zuckerberg, the dentist dad of Facebook founder Mark Zuckerberg, told us that social media can make a big difference by showing off all the great things a dentist does and the technologies he or she uses.

Dental professionals are using Facebook, Twitter and other platforms to boost their business and attract patients. The power of social media does have its obvious benefits; however, to reap those benefits and to really achieve the desired impact on your practice, one must devote time and determination to the maintenance required.

Are you using social media to promote your dental practice? If not, here are 5 reasons you should be.

Launched in early 2012, Patterson Dental’s RevenueWell is a service that helps dental practices grow through automated marketing and patient communications.

Why hiring the right vendors to help with marketing leads to better business overall.

Increase your bottom line with these e-newsletter tips and tricks in this week’s Morning Huddle video.

Online Marketing. Search Engine Optimization. Social Media. These buzzwords have taken over the dental marketing landscape over the course of the past few years.

When it comes to implementing new business solutions, dentists have two options- hire an expert, or take the time to figure it out on their own.

Dental lab marketing has been forever transformed.  Over the past 15-20 years, the ever-increasing influence of the Internet on how people get information and consume media has caused a sea change that has slowly but surely trickled down to the dental profession. Dental lab owners hear buzzwords like social media, search engine optimization, and online communication at every turn. 

As part of our Morning Huddle e-newsletter, DPR partnered with notable practice management consultants to provide quick video tips to get your team talking. Here, Misty Absher Clark of Jameson Consulting lays out how you and your team can grow and maintain excellent relationships with new and existing patient referral sources.

The Internet has changed the marketing game. From social media sites to blogging, there are so many ways to get the word out about your dental practice. Here’s why you need to be part of the digital marketing age.

Picture this: A poster featuring a boy in old-fashioned short pants and with a bandaged face scrawling “Liar” in chalk on the wall of a dental office with a sign that reads “Painless Dentist.”

Send a message in your reception area using Practice Vision which is used to emphasize the meaningful benefits of your practice. It can be integrated into a reception area TV, website and iPad. Design and creative costs are included. The service is designed to focus on what matters most to your patients, what they need to know and why your practice is best at delivering it. Using creative design, a tasteful marketing presentation of your services and memorable qualities of your practice is produced.

Learn the most common pitfalls that render dentists’ websites invisible to search engines and patients alike.

If marketing is about communicating with the public, then the sub-discipline known as branding is about projecting a unique identity that enables a dental lab to be memorable and recognizable. And so, a good dental lab marketing plan begins with answering this simple question: “Why should I (the dentist) pick this lab over any other?”

PatientActivator®, the patient communication and online marketing software from 1-800-DENTIST®, has launched a free mobile app that gives dentists easy access to the powerful practice communication and marketing tool right from their mobile phone.

Several designs have been added to the line of Practicare™ Patient Communication Cards. With a wide variety of original designs, along with an economical price point as low as 13¢ per card, the cards are said to be ideal for recall reminders, welcome greetings, missed appointments, promotions or personal notes. The 7-point matte finish paper stock is compatible with laser and ink-jet printers and USPS-approved. Each 8½-inch by11-inch perforated sheet is printed 4-up on front only.

It’s January, and everyone knows what that means: New Year’s resolutions. To be sure, it’s a good time for dentists to assess the status quo, evaluate both successes and failures and set specific objectives to work toward in the dental practice during the coming months. This time of year also presents an opportunity to recommit to those strategic goals that may have been pushed to the back burner as more pressing needs arose.

All your marketing dollars go to waste if your secretary isn’t well-trained to handle new patient phone calls. You may invest thousands in direct mail, website upgrades or tens of thousands in television commercials because you need new patients.

In dental practices throughout the United States, the new year is prompting a renewed focus on improving practice systems. Evaluating your dental office management, design, materials, outreach and more can be a boon for everyone involved-the smallest change can have the huge impact. So in the spirit of renewal, we offer 11 tips and tactics you can easily utilize to jumpstart your dental practice success in 2013:

It’s January, and everyone knows what that means: New Year’s resolutions. To be sure, it’s a good time for lab owners to assess the status quo, evaluate both successes and failures and set specific objectives to work toward in the lab during the coming months. This time of year also presents an opportunity to recommit to those strategic goals that may have been pushed to the back burner as more pressing needs arose.

There are numerous dental professionals who insist that, if they could just get patients to commit to a homecare regimen, it would make a world of difference in their oral health. While the usual brushing and flossing ritual may seem more routine than racy, a new ad campaign for the SCOPE brand (Procter & Gamble), seeks to change all that.

Many of the marketing articles over the past year focused on ways to use online options to boost brand awareness. Drawing from those highly-read features, here are some simple tips for creating an effective Web presence. 

Think like an advertiser. Incorporating these three common advertising themes into your treatment presentations can help get your patients to ‘yes.’

As the distinction between oral and overall health continues to blur, the opportunity to develop patient referral sources from both within and outside of dentistry continues to expand. Referrals from health professionals outside dentistry