Ian McNickle

Starting in March, Google search rankings will index websites based on their appearance and performance on mobile devices.

Whether your practice has a couple of locations or is a burgeoning DSO, a sound approach to marketing is key to attracting new patients and continuing to grow.

How a few simple strategies can make your office stand out on this social media platform.

Dr. Lou Shuman and Ian McNickle, MBA, discuss the ins and outs of optimizing your online marketing results.

How generating web traffic-and successfully converting that traffic into new patient leads-can have huge benefits for your practice.

Have you looked at your Facebook business page lately? If not, you should take a look. Facebook quietly rolled out a new business page design that will impact the layout of your page. It is essential practices keep up with the constant changes in social media, and this is the latest example of why people need to stay on top of their social media marketing efforts.

Facebook can be a valuable marketing tool­ for dental practices-if you know how to make the best of it. .

Incorporating videos into your dental practice’s website, social media and online presence can bring big returns.

Search engine optimization is more important than ever. Here are 6 ways to make sure your site stands out.