Marketing

Online videos are quickly becoming a powerful influence on consumers today. Why? Video is incredibly engaging. According to research published by Atlas, video is six times more effective than print or online promotions.

Remember the Jim Carrey movie, Yes Man? In it, Carrey’s character is challenged to say “yes” to everything that he’s presented with. Of course, embellishments abound, craziness ensues and he ultimately realizes the value of the word “no.” While this may just be the plot of a fictional Hollywood movie, there’s a lesson here for dentists: Don’t say yes to every opportunity, especially when it comes to dental marketing.

We live in a different world than we did just a few years ago. Now, to reach prospective patients-especially Generation Y patients-dentists need to have a web presence that separates them from all of their competition online. We live in a different world than we did just a few years ago.

SEO can be very complicated, but there are quick wins you can take advantage of to gain higher visibility in Google organic search without a huge investment.

e you ready to scale production and get more of those high-value patients that all dentists love? Then it’s time to learn about a cutting-edge new patient strategy that no other dentists are taking advantage of   

For many dentists, marketing is a dirty word. If you’d wanted to spend your time thinking about advertisements, returns on investment and conversions, you’d have gone to business school, not dental school.

Taking advantage of a highly ignored fabrication and marketing tool.

When it comes to transition or retirement, dentists have several options. They can sell their practices, find associates or simply throw their hands up and reduce office hours and production until they end up closing shop.

illing your dental appointment book is an important step in maximizing your revenue.Many clinics may have open spots either unfilled or from cancellations.

Word-of-mouth advertising-when one person recommends a product or service to another-ranks at the top of the list of marketing strategies in terms of cost-effectiveness. It costs very little yet delivers excellent results.

If you were an early adopter of dental savings plans, the opportunity to capture an untapped fee for service market was exciting.

As a tool for marketing, email is an easy and cost effective way to keep in touch with dental patients. Many practices collect this information when a patient comes in for his or her first visit.

Rugby players are a carousing type who appreciate a good time, and one beer company is making it even easier for several players to enjoy the revelry.

So you want to use social media marketing to capture new patients, but aren't sure how to do it. Our guide isolates five methods to achieve this goal.

We compiled the top five website problems that keep new patients away from your dental practice.

When you think about it, the process of creating a restoration is sort of a miracle. The fact that a piece of human anatomy can be replicated quickly and at reasonable expense is nothing short of astounding.

We’ve all experienced the most modern of exercises in frustration: Trying to pull up a website that has not been optimized for the mobile experience from a smartphone.

A recent report by the Scheduling Institute revealed that dental practices are losing money and business simply because of the way the phone was being answered in the practice.

Coming up with marketing ideas can seem like a heavy chore, especially when it's not your area of expertise. But, brainstorming ideas for dental advertising can actually be fun.

Having assisted practices with obtaining money through the EHR incentive program for the past few years, I regularly get calls from office managers and providers wanting more information about how to take advantage of the federal and state money available for using a certified EHR.

When it comes to improving marketing for your dental practice, the office phone may be the last place you think to start. But if you want to grow your practice, it may be the hidden key to success.

“I’ve always dreamed of having my own toothbrush. Now my dream has come true.” These were the actual words of a little boy who recently received his first toothbrush from America’s ToothFairy. Now the organization is looking to continue to help children around the nation get the basic oral health care tools that they need and deserve.

Warning: some football references are found sprinkled in this read! I will not bore you with play analogies for our profession or chant with a “there is no I in team” commentary. My intention is to provoke thought as you begin 2015.