5 reasons you should get on social media

1. Your clients are into social media

More dentists are turning to social media to promote their practices, and it’s a great tool for labs as well. Tweet about specials your lab is offering.

Blog about successful cases you’ve completed and share links to your posts via Twitter, Facebook and Google+. Post pictures from successful cases on your Facebook page. Use these tools to showcase your work and attract dentists to your lab.

2. It’s a great marketing tool

You’re always looking for ways to market your lab, and these days social media is a no-brainer. If you regularly update Twitter, Facebook and any other social media accounts connected with your lab, you have the ability to reach countless current and potential customers-especially if you’re posting content people want to share.

3. Social media offers a deeper connection

You can connect with dentists through traditional marketing methods, but nothing gives you the level of interaction that social media does. If you post a case on Facebook, chances are someone is going to ask you a question about or comment on that case, sparking a conversation. It gives you an opportunity to interact with clients, and even patients, on a different level.

4. It’s cost-effective

One of the best things about social media is it’s free!

5. A leadership opportunity

If you dive into social media, you need someone to manage it. This is a great opportunity for someone on your team to take ownership of the lab’s social media account as part of the lab’s marketing efforts.