Marketing

As part of our new Morning Huddle e-newsletter, DPR partnered with notable practice management consultants to provide quick video tips to get your team talking. Here, Misty Absher Clark of Jameson Consulting explains how, when done effectively, efficiently and ethically, external promotions are a great tool when it comes to promoting and marketing your practice.

The new paradigm introduced by the Internet has drastically and fundamentally changed how consumers seek, evaluate and communicate with service providers. Google, Bing and Yelp have replaced the Yellow Pages as the lead sources of information. Word-of-mouth and referrals have transformed from neighborly conversations to Web communications through social media channels such as blogs, Facebook and YouTube. These changes have impacted all industries and dentistry isn’t immune to these transitions.

Over the course of the last few months, we've been talking a lot about social media, and more specifically, how dental professionals are embracing the interactive platforms to connect with both existing and potential patients.

Quality Dental Plan (QDP), the leading in-house dental membership plan in the nation, announced the recent launch of increased public relations efforts to gain attention for its member dentists in local and national media outlets by leveraging the current emphasis on health care reform in the mainstream news media and the recent report by the U.S.

You know you need to step up your marketing game, but how? For a marketing plan to work, your team has to be on board. Staff members are a huge part of internal marketing, from the way they greet patients to what they say to patients while they’re in the chair. Make sure the message they’re sending patients is consistent. Take the time to meet with them on a regular basis to keep them up to date on the latest marketing initiatives and to get them excited about the possibilities.

We go through leading small business journals and websites so you don't have to. Check out this week's best small business links... The small business issue the candidates are not talking about With talk of healthcare and tax cuts the real question is: What about capital?

Halloween is my favorite holiday. Kids costumes at trick-or-treat, pumpkin carving and, of course, loads of candy! There are all sorts of delightful opportunities for dental practice marketing in October. So, if you’re looking for ideas to have fun and market your practice at the same time, don’t be afraid to...

RevenueWell Practice Marketing and Communications Suite helps cut costs, attract new patients and engage existing patients with very little effort from the doctor and staff.

Frequently, I find I have to convince dentists that their technology plays an important role in their practice marketing. The fact is, technology has huge marketing implications-especially for dentists who have added CAD/CAM technology, such as CEREC® or E4D, to their practice. While these types of devices are on the high end of equipment expenditure, they are also on the high end of consumer appeal. Quite simply, patients are eager to find ways to spend less time in the dentist’s office.

BING Innovations, maker of the DentalVibe® Injection Comfort System, announced a new, tiered pricing structure for DentalVibe products. With the new price plan, pain-free dental injections are now more affordable, at a cost of $1.20 per patient.  

PracticeMojo™ has partnered with My Social Practice, named one of Dental Products Report’s Top 5 Marketing Services companies, to provide dental practices with social media and online Web solutions.  

We go through leading small business journals and websites so you don't have to. Check out this week's best small business links... What's Your Competitive Advantage?

We go through leading small business journals and websites so you don't have to. Check out this week's best small business links... What your brand can learn from political rhetoric

As the current year starts to come to a close, many companies begin the process of planning and budgeting for the coming year. The fourth quarter often sets the sales momentum for the next year, and many companies alter their current plan to allow them to introduce new products and services to existing and prospective customers.

We go through leading small business journals and websites so you don't have to. Check out this week's best small business links...

We go through leading small business journals and websites so you don't have to. Check out this week's best small business links...  

Marketing isn’t a bad word. The thought of it may make you feel uncomfortable or even a little anxious, but that doesn’t mean you should ignore what a good marketing plan can do for your practice. And while most of you already know you need to market your practice to survive, 54% of you said dental marketing is bad for the profession, according to a survey from The Wealthy Dentist.

AMD LASERS, a global leader in dental lasers and dental laser education, announced a partnership with leading dental trade publication Dental Products Report to sponsor  a social media training series for dental professionals.

As dental practice marketing completely transforms from the simplicity of running a few ads in the Yellow Pages to the complexity of updating your website and regularly contributing to social media, photographs are becoming more and more important to your practice.

Likeable today announced the launch of Likeable Dentists, the first vertical of Likeable Local, a Facebook marketing solution for small businesses. Likeable Dentists was created in conjunction with Likeable's mission to help organizations use social media to build relationships, engage with fans and create a more likeable world.

Great marketing isn't always easy. Whether marketing yourself, your practice or a dental product, there is a fine line between messages and strategies that make you feel good and messages and strategies that make your potential patients and customers say yes to what you're offering.

In a move aimed to improve marketing to customers, Nobel Biocare recently announced the promotion of Nicolas Weidmann to the position of Head of Global Marketing. Weidmann had previously been the implant, guided surgery and CAD/CAM company's Head of Global Communications. He will retain responsibility for Nobel Biocare's corporate communications while also taking on worldwide marketing responsibilities. According to a press release, the company hopes to the move will increase the effectiveness of the company's marketing efforts while also making them more efficient.

Clichés often come from a kernel of truth, so while there might be some room to argue over how many words it actually takes to equal a picture, there’s no doubt that images are valuable communication aids.

Featuring data covering material use and restoration trends in American dental laboratories, the 2012 U.S. Dental Laboratory Market Assessment and Trends Report was recently released by The Key Group. With data compiled from more than 300 U.S. laboratories, the report covers crown & bridge trends, digital technology adoption, implants, dentures and outsourcing.

Google Places is out. The search engine giant announced Wednesday that it has updated its local search platform with Google Plus Local, which will interface with Zagat, in efforts to encourage interaction on their social network Google+.

Internet use worldwide is continually expanding as more social media sites pop up, and companies continue to expand their presence on the Web. Smartphones are getting smarter, and many people have opted to purchase tablets such as the iPad, all of which allow instant access to the Internet and a universe of Web-based apps. This activity creates opportunities but can create a multitude of challenges for those who have websites.

Today, the consumer is always looking for, and sometimes even expecting, a good deal when it comes to purchasing products and services. This mindset has helped to fuel the growth of companies such as Groupon (social coupons) and LivingSocial (social commerce). Currently, Groupon totes over 50 million subscribers with close to half of those being in North America, while LivingSocial has a total user base of nearly 46 million with 34 million of those in the United States. 

In October 2010, I attended the American Dental Association’s annual conference in Orlando. Just a few months before, I started a Facebook page for our practice and was struggling to come up with new and interesting posts. So, while at the conference, I attended a presentation on Social Media to learn how to use Facebook to benefit the practice.

Unlike the majority of his peers in dental school at the New York University College of Dentistry, Dr. Zuckerberg wasn’t pursuing dentistry as part of a family legacy. On his first day of dental school, talk of bridges had him thinking about the Brooklyn versus Verrazano.

I believe I just got a glimpse of the future. For some time I have been speaking and writing about the far out ways we could be using digital technology in the future. Things like cloud computing, data mining, self learning virtual brains, data base marketing, artificial intelligence and fully automated e-services. All of these far out future ideas have been put into play with a new online service called Practice Activator from ActionRun.