How the phone can make or break your marketing efforts [VIDEO]

When it comes to improving marketing for your dental practice, the office phone may be the last place you think to start. But if you want to grow your practice, it may be the hidden key to success.

According to Keaton Marks, director of business development for Patient Pursuit, the office phone is often an overlooked part of any dental practice, which can lead to many missed opportunities.

Marks recently sat down with Kevin Henry, content director for UBM Advanstar Dental Media Group, to discuss the importance of the phone and phone skills.  

“Not only should you be tracking what marketing is driving phone calls, but if our agents and our receptionists aren’t doing well on those phone skills, we’re going to miss so many opportunities,” Marks explains. He says that he and the rest of the Patient Pursuit team noticed the quicker they shared this message it became obvious to the rest of the community that the phone is an important marketing tool.

For example, Marks says when they listened in on various dental practice front desk phone calls, receptionists weren’t eager to book appointments, they were more passive with prospective patients. And this is just one of the problems they found that could hurt the growth of any practice.

To watch the full interview with Marks and Henry, see the video below.

“It’s hard to decide what the next big marketing piece is going to be,” Marks says, “but the more you can stay cutting edge and know what’s out there, the better we can be.”