The Key Group releases its 2012 U.S. Dental Laboratory Market Assessment

Featuring data covering material use and restoration trends in American dental laboratories, the 2012 U.S. Dental Laboratory Market Assessment and Trends Report was recently released by The Key Group. With data compiled from more than 300 U.S. laboratories, the report covers crown & bridge trends, digital technology adoption, implants, dentures and outsourcing.

The report presents "voice of the customer" data from the marketplace to give manufacturers and laboratories an accurate picture of what types of labs are using which materials and technologies and how much they're using. The report takes the current market data to provide forecasts of where the trends are heading, which can become powerful tools for guiding marketing efforts and technology adoption plans.

Read the full press release below:

THE KEY GROUP RELEASES 2012 U.S. DENTAL LABORATORY MARKET ASSESSMENT AND TRENDS REPORT

May 31, 2012-Baltimore, Maryland-The Key Group Inc., a leading global healthcare market research firm specializing in primary research and market intelligence announced the release of its 2012 U.S. Dental Laboratory Market Assessment and Trends Report. This annual report includes a comprehensive overview of material usage and trends in many categories including crown & bridge, digital technologies, dental implants, dentures and production outsourcing in the U.S. dental market.

With data from over 300 U.S. dental laboratories, the report provides robust, quantitative, and statistically valid information with end user reported trends and contemporary product market shares. The report provides an in-depth analysis of production methods and consumable materials usage in both fixed and removable dental restorations covering both in-house and outsourcing business models.

“Based on feedback from the dental industry professionals that we have worked with over the years there is a real need for accurate data from the dental laboratory market that quantifies the actual ‘voice of the customer’. True market share and trending statistics are critical for dental products companies to understand the competitive landscape and build a reliable forecasting model.” says Tim Mafale, President of the Key Group. “We believe the unique value provided by our U.S. Dental Laboratory report will make it a key resource for dental marketing professionals.”

The report is the second in an annual series of Dental Laboratory Market reports conducted by the Key Group.

About the Key Group

The Key Group, Inc. was founded with the goal of providing global healthcare businesses with contemporary market research information and actionable insights that management could rely on to develop and implement tactics to achieved their strategic and financial objectives. The Key Group consists of a team of business strategists, marketing executives, market researchers and information technologists. Every member of the management team has a passion for solving business issues and meeting customer research needs. Their success is built around senior leadership with decades of client side global brand/product/business unit management and market research experience.