Explore social media tools with the ADA's new e-book

Over the course of the last few months, we've been talking a lot about social media, and more specifically, how dental professionals are embracing the interactive platforms to connect with both existing and potential patients.

Among the many benefits of social media, establishing yourself and your dental practice on Facebook and Twitter is one way to create an opportunity to attract new patients and to stay connected with those patients once they leave your office.

Related: Hear what 3 of the most social media savvy dentists have to say

Acknowledging the social media trend, the ADA introduces The ADA Practical Guide to Social Media Planning, an e-book that can be used as a resource for those dentists who are new to the game, as well as the more savvy users.

According to the ADA, the new guide is designed to help dental professionals understand how to successfully integrate social media into their communications and marketing plans. ADA members, as well as non-members, can download the e-book here.

To complement all the tips you'll learn from this new e-book on how to maintain your social media platforms, our very own Social Media Video Series will get you well on your way to a successful start in a matter of a few moments. Follow this simple video series to learn everything you will need to begin taking advantage of the power of social media. Create, manage, and successfully execute a corporate Facebook page, a Twitter account, and even measure your impact using Klout.