Jill Nesbitt is a practice administrator & dental consultant piloting a comprehensive dental staff training program in Nashville after managing a group practice with seven dentists, 20 staff, and 18 operatories for 16 years. Jill has an MBA and writes a weekly blog, www.dentalpracticecoaching.com. Jill is passionate about helping other office managers develop their careers and helping their dentists run successful businesses through her consulting practice.
The secret answers to better telephone skills
January 30th 2013All your marketing dollars go to waste if your secretary isn’t well-trained to handle new patient phone calls. You may invest thousands in direct mail, website upgrades or tens of thousands in television commercials because you need new patients.
From the Office Manager’s Desk: 7 ways to get the most out of Halloween
October 2nd 2012Halloween is my favorite holiday. Kids costumes at trick-or-treat, pumpkin carving and, of course, loads of candy! There are all sorts of delightful opportunities for dental practice marketing in October. So, if you’re looking for ideas to have fun and market your practice at the same time, don’t be afraid to...
How to make an impact with your social media photos
June 14th 2012As dental practice marketing completely transforms from the simplicity of running a few ads in the Yellow Pages to the complexity of updating your website and regularly contributing to social media, photographs are becoming more and more important to your practice.
From the Office Manager's Desk: Tips for better dental practice guidelines
May 25th 2012For a practice to run smoothly, we office managers need to know how our dentists feel about the following types of questions and we need to be clear on what the dentist’s guidelines are for the practice. So Doctor, what is your office policy for financial arrangements? When do you feel it’s appropriate to send an account to a collections agency? How do you want your emergency patients scheduled?
From the Office Manager's Desk: Managing the schedule
May 12th 2012One of the most critical responsibilities an office manager has is to manage the schedule. The dentist wants it to be productive. The hygienists want it to be full. The assistants want it to have enough time to turn over rooms and catch up on cleaning instruments. The secretaries are busy trying to fill the schedule when it has holes and confirm and take care of patients when it’s full.
From the Office Manager's Desk: How to appreciate your vendors
April 10th 2012Do you have some great vendors that support your dental practice? Perhaps your computer technician does a great job coordinating all the technology in the dental office plus he’s saved the day in an emergency once or twice? Has your dental supply vendor rushed an order for you or given you a product out of her own personal stash when you were in a pinch?
From the Office Manager's Desk: The Office Manager’s role in social media marketing
April 10th 2012In October 2010, I attended the American Dental Association’s annual conference in Orlando. Just a few months before, I started a Facebook page for our practice and was struggling to come up with new and interesting posts. So, while at the conference, I attended a presentation on Social Media to learn how to use Facebook to benefit the practice.