5 modern methods for reaching moms in your market
July 12th 2016Much has been written about marketing to moms, and for good reason. Moms are a powerful demographic, with many dentists considering women with kids their key target. How well prepared is your practice to reach the Millennial Moms in your community?
The biggest mistakes dentists make: Not scripting all patient interactions
July 11th 2016Every patient-practice interaction represents a chance to motivate and educate patients. Unfortunately, many dental offices haven’t written scripts for these conversations, and significant marketing and customer service opportunities are lost as a result.
3 things dentists can learn from big (non-dental) corporations
July 6th 2016As a private-practice owner, you may not think you can learn much from the companies on Fortune’s 2015 World’s Most Admired Companies list. After all, they’re big – really big. So how can anything done by these super-sized, wildly successful, profitable companies possibly be relevant to a small or mid-sized dental practice in Smallville, USA?
Canadian dentists set record highs in use of social media and practice computerization
July 5th 2016Canadian dentists continue to increase their use of social media to promote their dental practices, according to results from the DIAC (Dental Industry Association of Canada) Twentieth Annual Future of Dentistry Survey.
Gum disease may increase lung cancer risk
June 27th 2016Chinese researchers have found that individuals with periodontal disease-also known as gum disease-might be at an increased risk of developing lung cancer. The report, published ahead-of-print in the Journal of Periodontology, found that individuals with periodontal disease have a 1.24-fold increased risk of developing lung cancer.
The biggest mistakes dentists make: Investing in enterprises other than the practice
June 16th 2016Based on his extensive experience with dentists over the past 30 years, Dr. Roger P. Levin has authored a new book entitled The 31 Biggest Mistakes Dentists Make. His premise is simple. As he says in the introduction, “We can learn from our mistakes. But isn’t it better to learn from other people’s mistakes?”
Chemicals in water bottles, food containers may permanently damage children's teeth
May 31st 2016Chemicals commonly found in plastics and fungicides may be weakening children’s teeth by disrupting hormones that stimulate the growth of dental enamel, according to a new study presented today at the European Congress of Endocrinology.
Pre-Summer Ortho Workshop designed to create the ultimate Invisalign® experience
April 29th 2016One of the greatest challenges in integration of Invisalign clear aligner treatment in a dental practice is to how to create a complete patient care protocol and all the clinical steps needed for implementation.