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Why it's critical to lead with vision and goals in the dental practice
October 28th 2015When dentists ask me what it takes to be a good practice leader, I give them a simple answer: Vision. Only when you have a clear, specific idea of where you want to take your practice can you effectively plan your growth, make the best decisions and inspire staff.
Your Top 13 Scariest Dental Horror Stories
October 28th 2015There are things that happen in a dental practice that would make The Walking Dead seem like a walk in the park. There are stories that could be told that would make Frankenstein think fire wasn’t so bad. We asked dental team members to tell us the stories that still make them shake their head and cringe … and plenty of them answered
5 things to do BEFORE you call a consultant
October 27th 2015Don’t get me wrong, consultants are great. I hired several over my long career. I like them so much, I became one. But, before you make the call and sign the contract, there a few things you can do to jumpstart the process, or even delay your need for help for a while. Don’t get me wrong, consultants are great. I hired several over my long career. I like them so much, I became one.
Five things to do BEFORE you call the consultant
October 27th 2015Don’t get me wrong, consultants are great. I hired several over my long career. I like them so much, I became one. But, before you make the call and sign the contract, there a few things you can do to jumpstart the process, or even delay your need for help for a while.
5 ways mystery shoppers give you red herrings
October 15th 2015It’s a monthly ritual. A mystery shopper calls your practice, chats with a random staff member and delivers a score. Your staff member has been rated on a scale of one to five for her phone skills. But do the rubrics mystery shoppers use really measure the abilities of your staff?
The real cost of your HazCom binder
October 9th 2015As the second most common OSHA violation, most dental offices already have the Hazard Communication Standard (29 CFR 1910.1200) on their radar. Each office should have at least one staff member who understands the requirement to keep safety data for products both “readily available” and “up to date” in a work area regularly used by employees.
How to "no" your way to dental marketing success
October 8th 2015Remember the Jim Carrey movie, Yes Man? In it, Carrey’s character is challenged to say “yes” to everything that he’s presented with. Of course, embellishments abound, craziness ensues and he ultimately realizes the value of the word “no.” While this may just be the plot of a fictional Hollywood movie, there’s a lesson here for dentists: Don’t say yes to every opportunity, especially when it comes to dental marketing.
SPONSORED: 7 Common SEO Questions Asked by Dentists
September 30th 2015We live in a different world than we did just a few years ago. Now, to reach prospective patients-especially Generation Y patients-dentists need to have a web presence that separates them from all of their competition online. We live in a different world than we did just a few years ago.
6 myths and facts about electronic health records
September 21st 2015Having spent my entire career in dentistry; different roles and responsibilities have allowed me to develop an appreciation of all areas of the dental practice and see how everyone must work together to create a both a positive working environment and patient experience.
5 steps to developing your team
September 17th 2015You can’t run your clinic alone. Whether you are a large center or a small clinic, you likely will need to manage both professional and support staff. You may need other dentists, specialists, hygienists, office managers and front desk personnel to be part of the team. This staff may come with a wide range of educational backgrounds and, depending on the individual positions, may require varying levels of supervision.
The cutting-edge new patient strategy that 99.9% of dentists are missing
September 17th 2015e you ready to scale production and get more of those high-value patients that all dentists love? Then it’s time to learn about a cutting-edge new patient strategy that no other dentists are taking advantage of