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Make your resolution a reality
March 21st 2012The new year brings many of us face to face with a daunting set of wish lists. We call them “resolutions” or even “goals.” We look at what we want to accomplish personally and professionally and-having written them down-proceed to ignore them and work in ways that manage to bring about somewhat opposite results. How does that happen?
Ask Amy: Looking for a few good co-pilots
March 21st 2012If I took an educated[1] guess on what topics the majority of The Pride Institute’s phone calls for “help” were based on, I would have to say half of the calls are from hygienists who feel under appreciated, undervalued and underused, while the other half come from dentists who are, quite frankly, a little anxious about their relationship with their hygienist(s). Considering the No. 1 secret to succeeding in these challenging times is a modern, interactive hygiene experience, we need to get to the bottom of what seems to cause frustration for the key players involved in continuing care.
Communicating with patients of Record, Part II
March 21st 2012No self respecting discussion about communicating with patients of record would be complete without including social networking. Here are a few statistical tidbits, according to Socialnomics’ "Social media (is not) a fad: It is the biggest shift since the Industrial Revolution.":
Case acceptance robbers and how to stop them
March 21st 2012They are lurking in your office waiting to steal treatment plans and hide them in the unscheduled treatment reports in your computer. If you track case acceptance, you are one step ahead of these robbers because you can then start to identify and analyze your systems and communication skills to find your vulnerable areas and take steps to shore them up. Guessing or using your “gut feeling” about case acceptance will not serve you well. A good goal to aim for is 85% for new patients; 90% for patients of record.
Developing a hygiene philosophy of care
March 21st 2012Many dentists have a written document that outlines their practice’s vision and philosophy. Ideally, the doctor shares this with the dental team and with patients as it is not only a statement of what you aspire to attain, but it is a useful tool for clear communication. It has been said that the difference between a vision and a hallucination is how many people see it! If your team and patients have not seen your practice philosophy, it may be a hallucination.
Handling the patient complaint
March 21st 2012“You’re wrong!” A patient complaint is as powerful as a slap in the face. The words sting and when they come from a patient it most certainly feels like a threat to your integrity. Most people are tempted to show how they cannot possibly be wrong. Most people want to prove not only that they are in the right, but that the other person-in this case, the patient-is wrong.
Ask Amy: Thinking like an owner
March 21st 2012Q: How do I get my team motivated to think like an owner and go the extra mile? First and foremost, no one can motivate anyone to do anything. Motivation has to come from within! It’s an internal process, a reason to act a certain way based on the good ole’ radio station WII FM (What’s in it for me?). So if that’s the case, why are there jillions of books, lectures and articles written on this very topic?
Marketing Insider: Hitting home
March 21st 2012The concept of market segmentation has been a part of the marketing scene since long before the phrase was coined. Any time someone with something to sell (or say, for that matter), identified and spoke directly to “…a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function“* they employed a market segmentation strategy.
Communicating with patients of Record, Part III
March 21st 2012There are two benefits your practice realizes from getting its patients to submit posts to customer review sites* and your social media. First, people increasingly depend upon service review sites in forming their opinions about a product or service, which in turn, predisposes them to making their product or service selection.
Benchmark: Practical Dental Solutions' YAPI
March 21st 2012Have you ever wished you had an extra employee whose job was to organize all of the practice information you generate each day and use it to help you run your practice more efficiently? Obviously a position like this would not be a cost-effective tool for practice improvement in any but the largest offices. Fortunately Dr.
High-tech, high-touch: The power of the green dental team
March 21st 2012Is your staff referring to itself as office furniture? At a recent convention, I asked a young woman about her role in the practice, to which she responded: “I’m the front desk.” This employee has clearly lost a sense of her true value to the dental practice, and it’s likely the office is losing out on the benefit this woman could be providing as communications central.
Marketing Insider: The e-volution will not be televised
March 21st 2012I use E-volution to denote the Electronic Revolution sweeping over us. One area where growth and change are particularly great is the relatively new phenomenon called Online Reputation Management (ORM), which, according to Wikipedia (as of 1/2010) is: The practice of consistent research and analysis of one’s personal or professional business or industry reputation, as represented by the content across all types of online media.