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Want to increase your net? Cast a broader one!
November 16th 2012As the distinction between oral and overall health continues to blur, the opportunity to develop patient referral sources from both within and outside of dentistry continues to expand. Referrals from health professionals outside dentistry
Get direct results with external promotions [VIDEO]
November 8th 2012As part of our new Morning Huddle e-newsletter, DPR partnered with notable practice management consultants to provide quick video tips to get your team talking. Here, Misty Absher Clark of Jameson Consulting explains how, when done effectively, efficiently and ethically, external promotions are a great tool when it comes to promoting and marketing your practice.
Effective Practice Marketing in the 24-7 Digital Age Dentistry
October 30th 2012The new paradigm introduced by the Internet has drastically and fundamentally changed how consumers seek, evaluate and communicate with service providers. Google, Bing and Yelp have replaced the Yellow Pages as the lead sources of information. Word-of-mouth and referrals have transformed from neighborly conversations to Web communications through social media channels such as blogs, Facebook and YouTube. These changes have impacted all industries and dentistry isn’t immune to these transitions.
Quality Dental Plan launches enhanced public relations efforts
October 24th 2012Quality Dental Plan (QDP), the leading in-house dental membership plan in the nation, announced the recent launch of increased public relations efforts to gain attention for its member dentists in local and national media outlets by leveraging the current emphasis on health care reform in the mainstream news media and the recent report by the U.S.
ADA 2012: QSI Dental helps put dental practices into the cloud
October 23rd 2012QSI Dental is working to not only get dentists’ heads thinking about the Cloud, but putting their practices into it. Demonstrations of the company’s QSIDental™ Web cloud-based solution are being held at their booth throughout the ADA’s 153rd Annual Session this week in San Francisco. “We are a experienced, proven vendor that for 33 years has successfully supported dental practices over the long haul,” said Kathleen Noll, Vice President Technical Marketing Implementations.
Get your team members involved in marketing
October 22nd 2012You know you need to step up your marketing game, but how? For a marketing plan to work, your team has to be on board. Staff members are a huge part of internal marketing, from the way they greet patients to what they say to patients while they’re in the chair. Make sure the message they’re sending patients is consistent. Take the time to meet with them on a regular basis to keep them up to date on the latest marketing initiatives and to get them excited about the possibilities.
Digital Imaging: 3 Opinions that Matter
October 19th 2012At the ADA Annual Session this weekend, we celebrate the launch of the DEXIS Imaging Suite 10.0.4. In the spirit of product that helps the dentist see more in his or her images, we've compiled a list of articles to help dentists see more about the many benefits to digital radiography.
Creating a profitable hygiene department
October 17th 2012The dental hygiene component of a general practice can and should be a profit center for the practice. Yet in too many practices it is viewed as a break even, or even worse, a loss leader. The following miss-steps contribute to the perception that a hygiene department is unprofitable:
Enhance the profitability of your dental practice with Lean principles
October 9th 2012Health care providers today are feeling significant pressure to work more efficiently and streamline procedures in their offices. The pressure can come from insurance companies, patients, or the government, but the message from all parties is to reduce costs and avoid waste. For dentists faced with the pressures of running their own practices, the push toward greater efficiency can be internal as well, based on a desire to minimize unnecessary costs and keep the practice running profitably.
Make marketing your practice easier with paperless systems
October 9th 2012Going digital with your marketing can bring clear cost savings, but other advantages of email newsletters include convenience of reading on tablets and smartphones; ability to share articles easily; and reports that show you which recipients opened and shared specific articles.
This week's best small business links
October 5th 2012We go through leading small business journals and websites so you don't have to. Check out this week's best small business links... The small business issue the candidates are not talking about With talk of healthcare and tax cuts the real question is: What about capital?
Wednesday's Patient Tip of the Day
October 4th 2012Ask the right questions. Before you can truly know what your patients want and what elective services you should talk with them about, you have to take the time to ask. That’s why the new patient interview is such an important part of that first visit.
From the Office Manager’s Desk: 7 ways to get the most out of Halloween
October 2nd 2012Halloween is my favorite holiday. Kids costumes at trick-or-treat, pumpkin carving and, of course, loads of candy! There are all sorts of delightful opportunities for dental practice marketing in October. So, if you’re looking for ideas to have fun and market your practice at the same time, don’t be afraid to...