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The biggest mistakes dentists make: Not scripting all patient interactions
July 11th 2016Every patient-practice interaction represents a chance to motivate and educate patients. Unfortunately, many dental offices haven’t written scripts for these conversations, and significant marketing and customer service opportunities are lost as a result.
How to fight stress in the dental practice with systems and training
July 11th 2016Stress is so prevalent for practice owners and teams, you may think it’s an unavoidable occupational hazard. In fact, though it can’t be eliminated completely-there will always be “challenging” days at the office-you can radically reduce stress and the negative feelings, fatigue and general dissatisfaction it can cause.
3 things dentists can learn from big (non-dental) corporations
July 6th 2016As a private-practice owner, you may not think you can learn much from the companies on Fortune’s 2015 World’s Most Admired Companies list. After all, they’re big – really big. So how can anything done by these super-sized, wildly successful, profitable companies possibly be relevant to a small or mid-sized dental practice in Smallville, USA?
Canadian dentists set record highs in use of social media and practice computerization
July 5th 2016Canadian dentists continue to increase their use of social media to promote their dental practices, according to results from the DIAC (Dental Industry Association of Canada) Twentieth Annual Future of Dentistry Survey.
3 reasons new employees shouldn’t answer the phones
June 23rd 2016It is typical in a dental office that when we hire a new employee at the front desk, they start by answering the phones for the office. Really, when looking at it from the dentist’s perspective, that is the easiest thing to start with, right? That definitely seems to make sense, but frankly, that is one of the worst things you can do for your office with a new employee.
The biggest mistakes dentists make: Investing in enterprises other than the practice
June 16th 2016Based on his extensive experience with dentists over the past 30 years, Dr. Roger P. Levin has authored a new book entitled The 31 Biggest Mistakes Dentists Make. His premise is simple. As he says in the introduction, “We can learn from our mistakes. But isn’t it better to learn from other people’s mistakes?”
Why software patch management is critical in the dental practice
June 9th 2016In previous articles in this series, we have explored many of the HIPAA rules and regulations that affect dental practices. While many of these involves areas familiar to dentists, such as data backup and antivirus software, a number are less well-known, but just as critical. One of this is something called patch management.
How to use technology to manage your practice’s reputation
May 26th 2016As is true with all businesses, reputation is everything. Your practice’s reputation is worth fighting for and investing in. You work hard to build up your practice when you first begin in this industry, but you need to work even harder to maintain the reputation that brings you a consistent patient base and exceptional staff.
Are you working with employees or team players?
May 20th 2016Remember the Skeleton Dance? You know: the foot bone’s connected to the ankle bone, the ankle bone’s connected to the leg bone... Many of us learned it in school to help illustrate how the parts of our body work together to function. This song, with just a few changes, can just as well apply to your dental practice, the telephone’s connected to the appointment book, the appointment book’s connected to the daily production, the daily production is connected to the net income…
5 steps to building your practice brand
May 17th 2016As a dentist you regularly interface with your patients and your community, making you a public figure and the target of online and offline discussion. How patients discuss you, in a good or bad light, can be strongly influenced by you and your team. In essence, much of their opinion of you is shaped by how you present yourself and your practice - and whether they agree that you live up to those expectations.