ADA/PopCap Games Halloween Survey: Kids want alternatives to candy
October 31st 2012According to a survey that targets trick-or-treating children (ages 5 to 13), the majority of kids agree they eat too much candy and would still enjoy Halloween if it focused more on other types of fun. The study found that out of 755 U.S. children respondents, 65% consider Halloween the best holiday of the year, while 78% agree with the statement, "too much candy is bad for me."
DenMat revitalizes key brands and systems with eye toward quality, customer service
October 31st 2012DenMat Q: There have been a lot of interesting transitions at DenMat just over the last year – new people, new products. What can you tell us about the new DenMat’s direction and vision moving forward?
Effective Practice Marketing in the 24-7 Digital Age Dentistry
October 30th 2012The new paradigm introduced by the Internet has drastically and fundamentally changed how consumers seek, evaluate and communicate with service providers. Google, Bing and Yelp have replaced the Yellow Pages as the lead sources of information. Word-of-mouth and referrals have transformed from neighborly conversations to Web communications through social media channels such as blogs, Facebook and YouTube. These changes have impacted all industries and dentistry isn’t immune to these transitions.
CAMLOG contest seeks entries from bright, young implant researchers
October 29th 2012The CAMLOG Foundation once again is looking for young, talented scientists/researchers and dedicated professionals in the field of implant dentistry. The foundation, established under Swiss law, engages in targeted support of gifted young scientists, promotion of basic and applied research, and continuing training and education to promote progress in implant dentistry and related fields to best serve patients.
DPR Friday: ADA, PopCap Games launch "Stop Zombie Mouth" campaign
October 26th 2012The "Stop Zombie Mouth" campaign, launched by the American Dental Association and PopCap Games, the creator of the video game Plants vs. Zombies, aims to encourage good oral health among children through the distribution of Plants vs. Zombies-themed trading cards that feature tips for keeping teeth healthy as an alternative to candy.
Inside look at Air Techniques' Spectra Caries Detection Aid [VIDEO]
October 25th 2012Jon Newman, Digital Product Manager for Air Techniques, discusses the Spectra Caries Detection Aid from the ADA show floor. The Spectra has been a recipient of the Pride Institute's "Best of Class" Technology Award three years in a row.
Academy of Comprehensive Esthetics launches ACE Dental World application
October 25th 2012The Academy of Comprehensive Esthetics (ACE) launched its new mobile app, ACE Dental World (ADW), which allows dentists and dental professionals the ability to access the ACEDentalWorld.com forum directly from their mobile device.
Quality Dental Plan launches enhanced public relations efforts
October 24th 2012Quality Dental Plan (QDP), the leading in-house dental membership plan in the nation, announced the recent launch of increased public relations efforts to gain attention for its member dentists in local and national media outlets by leveraging the current emphasis on health care reform in the mainstream news media and the recent report by the U.S.
American Dental Association installs President and President-elect
October 24th 2012The American Dental Association (ADA) today installed Robert A. Faiella, D.M.D., M.M.SC., of Osterville, Mass., as president and Charles H. Norman III, D.D.S., of Greensboro, N.C., as president-elect. The installations took place during a meeting of the ADA House of Delegates in San Francisco.
ADA 2012: QSI Dental helps put dental practices into the cloud
October 23rd 2012QSI Dental is working to not only get dentists’ heads thinking about the Cloud, but putting their practices into it. Demonstrations of the company’s QSIDental™ Web cloud-based solution are being held at their booth throughout the ADA’s 153rd Annual Session this week in San Francisco. “We are a experienced, proven vendor that for 33 years has successfully supported dental practices over the long haul,” said Kathleen Noll, Vice President Technical Marketing Implementations.
Evolution of the Komet Logo [VIDEO]
October 22nd 2012As promised, Komet USA unveiled its new logo and look at a press conference here at the Annual Meeting of the American Dental Association in San Francisco.? ? The video further down on this page beautifully captures the evolution of the logo since the company’s inception in 1923.
ADA 2012: Researcher of dental photos honored
October 22nd 2012The American Dental Association (ADA) honored Dr. Peter Milgrom at the ADA’s 153rd Annual Session and World Marketplace for his selection as the 2012 winner of the Norton M. Ross Award for Excellence in Clinical Research. The ADA awarded him $5,000 and a commemorative plaque.
Get your team members involved in marketing
October 22nd 2012You know you need to step up your marketing game, but how? For a marketing plan to work, your team has to be on board. Staff members are a huge part of internal marketing, from the way they greet patients to what they say to patients while they’re in the chair. Make sure the message they’re sending patients is consistent. Take the time to meet with them on a regular basis to keep them up to date on the latest marketing initiatives and to get them excited about the possibilities.