Don’t talk politics

With the Presidential Election less than two weeks away, just about everyone has an opinion on who should be the next commander in chief and why. It’s a hot topic, but not one for the dental office.

Even if you think the patient in the chair may agree with your political views, steer clear of getting into politically inspired conversations. These conversations can get heated, and just aren’t appropriate for the dental office. Remind your team members to keep politics out of the conversation and to stick to patient education.

What if a patient brings it up? Stay as neutral as possible and change the subject. It’s not worth the risk of offending that patient. It may be enough to send him or her to the practice down the street.

Your patients are your practice. Without them, where would you be? You have to know the best ways to attract them to your practice, get them to accept treatment, and make them happy, lifelong patients.

That’s where we can help. Check back regularly for tips on how to keep your patients happy, healthy and loyal.

The DPR Patient Tip of the Day is sponsored by Instrumentarium Dental, manufacturer of high-end systems and solutions for dental and maxillofacial imaging. Visit Instrumentariumdental.com to learn about the company's full line of imaging solutions, including the ORTHOPANTOMOGRAPH^®OP300.