What the shift to chip and PIN cards really means for your dental practice

Do you keep hearing about “Chip and PIN” (also called EMV) and the looming October 2015 compliance deadline, but you’re still not sure exactly what this is and how it relates to credit card processing in your practice?

Dental Products Report has put together a free webinar hosted by Ruston Miles, Chief Innovation Officer of Bluefin Payment Systems, and Andy Jensen, Chief Marketing Officer of Curve Dental. The webinar will take you through this new payment security technology and answer several important questions:

• What is “Chip and PIN,” where did it come from and how is it different than how we process credit cards today?

• Who is mandating the switch to chip cards by October 2015 – and why?

• What happens if companies are not compliant by October?

• How will this new technology benefit my practice?

• Will Chip and PIN prevent data breaches?

• Are there additional security measures that practices should be taking to protect credit card information?

Additionally, Bluefin and Curve Dental will provide information on how to prevent vulnerabilities in your practice that might allow a fraudster into your system or network where they could steal data.

“There is still a lot of confusion around the implementation of Chip and PIN in the U.S.,” said Miles, who is also a participating member of the PCI Security Standards Council (SSC). “Our goal with the webinar is to have attendees walk away with a solid understanding of what Chip and PIN is, its benefits, how it will be implemented, what happens if the October 2015 deadline is not met, and security considerations that must be taken into account as we move forward, even with the adoption of Chip and PIN.”

We talked to Miles more about the upcoming Webinar and what can be expected in a recent Google Hangout ... Click here to watch the webinar.