Marketing to Millennials Requires a Different Strategy
February 20th 2017Attracting millennials to your dental practice requires a tech-centric marketing strategy. Naren Arulrajah, founder and CEO of Ekwa Marketing, says that this generation wants instant information, delivered on their terms. Social media, email and text-based marketing are all critical components of a strategy that will reach this group, Arulrajah says.
Chicago Midwinter Meeting: Visit Museums and these Special Exhibits
February 20th 2017Take advantage of your free time in Chicago while attending the Midwinter Meeting to explore the city's noted museums. See the largest dinosaur fossil. Admire the work of world-class contemporary artists. Meet beluga whales, turtles, piranhas, Caribbean reef fish and penguins. You can even sleep overnight at the Shedd Aquarium if you've brought your 5- to 12-year-old child with you.
11 States with the Worst Dental Health
February 20th 2017This WalletHub ranking used 23 indicators to gauge and rank the level of oral health in each state. Some of those indicators included the share of adolescents who visited a dentist in the past year, the share of adults who visited a dentist in the past year, and the cost of dental treatments, among others. WalletHub used data from the Centers for Disease Control and Prevention, the U.S. Census Bureau and the American Dental Association.
The DMD Top 5 for the Week Ending Feb. 17
February 18th 2017Your weekly roundup of the most popular stories from Dentist's Money Digest. Here, you'll discover the 11 states where dentists make the most money. Get an in-depth look at how dental service organizations are changing the world of dentistry. Find out how a lichen could improve future dental treatments. And understand why Americans will be staying at home for summer vacation this year.
The DMD Check-Up: Dental Therapy Controversies; Taking a Bite out of Crime
February 17th 2017Massachusetts and Kansas are considering legislation that would permit dental therapists to work in each state. This news comes on the heels of a similar debate in Arizona. On a lighter note, a robbery suspect in Minnesota left behind a key piece of evidence: a full impression of his teeth.
Surgical Laser Market Expected to Reach $2.37 Billion by 2021
February 17th 2017The global surgical laser market is expected to grow by $2.37 billion by 2021. The growth is largely being fueled by technological advancements in the field. The use of lasers in dentistry continues to expand. Laser dentistry has been shown to produce less bleeding, pain and swelling at the operation site.
Toronto Makes for an Idyllic Budget Vacation Destination
February 17th 2017Canada is becoming increasingly popular among tourists. Its favorable currency exchange rate and scenic beauty make it particularly attractive to Americans. If you're thinking of making the northward journey, Toronto is a wonderful spring or summer destination. The city is packed with museums, and it's a two-hour train ride away from Niagara Falls.
Study: 1 in 48 Who Are Newly Prescribed Opioids Become Long-Term Users
February 16th 2017The study on the potential impact of doctors who frequently prescribe opioids was published Wednesday, Feb. 16 in the New England Journal of Medicine. It is believed to be the first of its kind, examining the validity of the assumption that addiction often begins with legitimate prescriptions. The Centers for Disease Control and Prevention estimates that 15,000 people in the U.S. overdosed on opioids in 2015.
Chicago Midwinter Meeting: Chasing Away The Chill With Cocktails
February 16th 2017The perfect way to fend of the chill at the Chicago Midwinter Meeting is with an artfully crafted cocktail. There's no shortage of hotspots in the Windy City. There are options for all tastes. If you're into prohibition-era gin or whiskey-based drinks, or if a tiki bar is more your style, or if you're just looking to sip and enjoy some scenery, Chicago has you covered. Here's where you'll find some of the best drinks in Chicago.
Startup Medical Practice Offers Glimpse into Dental Future
February 16th 2017Forward, a new healthcare startup, is chaired by Adrian Aoun, a former Google employee who worked on the company's artificial intelligence team. He says this new practice model will change the role of doctors to free them from bureaucratic tasks and, in turn, to make healthcare feel comforting and smart to patients. At the moment, Forward is a bit cost-prohibitive, but Aoun expects that to change.
Protect Your Bond Portfolio from Rising Interest Rates
February 16th 2017Many investors believe that infrastructure spending combined with more government borrowing will lead to a rise in inflation, and consequently, higher interests rates. This puts long-term bond investments at risk of losing money. Here are some ways of limiting that risk.
Special Report: The Rise of Dental Service Organizations in America
February 15th 2017Dental service organizations sometimes referred to as dental support organizations are becoming increasingly common in dentistry today. The American Dental Association estimates that 7.8 percent of dentists now belong to one, contracting with a DSO to handle the business side of operating a practice so that they can focus on the clinical side. DSOs advocates say they allow dentists to focus more on caring for patients. Critics, however, are concerned about corporate interests.
ADA Debuts Dental Assistant Training Resource
February 15th 2017The American Dental Association has published The Essentials of Dental Assisting. The text was created as a condensed version of the original manual, Modern Dental Assisting. This abbreviated version may help with your practice's internal continuing education efforts. Dentists can use this new book to share knowledge with all practice team members.
Danger at Sea? Report Highlights Poor Air Quality Aboard Cruise Ship
February 15th 2017Breathing in the fresh salt air on an ocean voyage feels invigorating. But can the sea air be harmful? The Naturschutzbund Deutschland (NABU), a German environmental association, thinks so. Passengers on deck might be inhaling harmful pollutants in concentrations 60 times higher than in land settings.
The Care-Focused Approach to Driving Hygiene Profitability
February 14th 2017The easiest way to push your dental hygiene team toward more profitability is simple: Have them put the best oral health interest of patients first. Sometimes, the best treatment option may not be the most economical. But if it is the treatment option that yields the best oral health outcome, then it is the correct treatment for the hygienist to suggest.