Renee Knight is a freelance writer and editor who's been covering the dental industry for 15 years.
How to get your groove back: 11 tips to help you thrive during the winter months
January 31st 2013The holidays are long gone. The weather is cold and dreary, leaving you feeling a bit run down and just plain blah. You’re ready for sunshine and warmer weather, and are counting the days until spring returns and you can leave winter behind you for another year.
Ask your team members what they think
December 14th 2012When it comes to case presentation, there’s always room for improvement. You need to find a way to reach your patients, to get them to understand the need for treatment and to want to move forward with that treatment. That isn’t always an easy task, but it’s one your team members can help with.
Tips for treating children with behavioral issues: It doesn’t have to be painful
December 7th 2012If you’re not used to treating children with behavioral issues or patients with special needs, the thought of having one of these patients in your chair can be a little intimidating. You might even be inclined to avoid it all together. But treating these patients can be a rewarding addition to your practice; you just have to take a little extra time to prepare.
Air Techniques' Spectra Caries Detection Aid saves your patients time, money
November 29th 2012You know how important it is to catch problems in the mouth before they get out of hand. Finding problems earlier rather than later not only keeps your patients happy and healthier, it saves everyone time and money.
Don’t put your patients at risk this holiday season
November 29th 2012The holiday season is upon us, and that means your staff members are likely thinking of ways to make your practice more festive. While there’s nothing wrong with adding a little holiday cheer to the office, you have to be careful when it comes to decorating.
Specialty Care Exclusive Survey: Working together
November 14th 2012The way you treat your patients is changing. Gone are the days of simply fixing a cracked tooth and moving on to the next case. These days, you’re expected to look at your patients more comprehensively, to treat them as a whole rather than as components.
How Harmony Dental Lab benefits from Zest Anchors' LOCATOR attachments
November 6th 2012The team at Harmony Dental Lab first heard about Zest Anchor’s LOCATOR Attachments through dental trade shows and clients who were excited about what it could offer their patients. They began using the LOCATOR not long after it was introduced to the market and have been happy with what it’s done for their lab, their dentist clients and of course the patients. “I would say on CAD/CAM bars we really like it because it has the drill and tap option,” Hodson said.
Be aware of odors that may turn off your patients
October 31st 2012Patients look for reasons not to go to the dentist. They’re afraid of what you might find, or that any procedures they have to undergo might hurt or be too expensive. Don’t let unnecessary smells become another excuse for patients to avoid you.
Get your team members involved in marketing
October 22nd 2012You know you need to step up your marketing game, but how? For a marketing plan to work, your team has to be on board. Staff members are a huge part of internal marketing, from the way they greet patients to what they say to patients while they’re in the chair. Make sure the message they’re sending patients is consistent. Take the time to meet with them on a regular basis to keep them up to date on the latest marketing initiatives and to get them excited about the possibilities.
Know what treatment your patients are already getting
October 17th 2012Everybody loves a coupon. People like the thought of getting a deal, and may be more likely to go forward with treatment if you’re offering a discount. But if you send them an email about a limited time discount on treatment they’re already getting, they may feel like they’re spending too much.
Thursday Patient Tip of the Day
October 15th 2012Boost their confidence. It’s summer, and your patients have a lot going on from weddings, to family vacations to high school reunions. Maybe they’re searching for that special someone or need to ace an interview to land that perfect job. Whatever the case may be, they want and need to look their best.
Tuesday’s Patient Tip of the Day
October 15th 2012Take advantage of special occasions. Like it or not, marketing is an important part of your practice. It’s a great way for you to reach out to your patients to let them know what your practice is all about, and can be an opportunity to do something fun in your practice.