A holiday smile

In the last edition of Best Cosmetic Dentistry Practices I discussed the 7 Steps to help your patients understand how recent advances in cosmetic dental technology can directly benefit them. With the Holidays upon us I want to add to those suggestions and share a few thoughts on how you can help your patient's have a radiant, self-confident smile when they are at family gatherings, office parties or simply celebrating the season with friends.

Give back

Your patients of record have given much to you over the years. Their loyalty, referrals, kindness and the ability to provide them with services that enhances their health while providing you with a very satisfying career. As a profession we have much to be thankful for. 

One way to express your gratitude to your patient's is to offer them a dazzling smile for the holidays.  Here's how you can do that while saying "thank-you" for their continued support.  Start by having every patient fill out a Holiday Smile Wish List form. At the end of this article you will find a copy of the Silverman Institute's Holiday Smile Wish List Form.

Keep It simple

I have found that the best cosmetic dentistry is often the least cosmetic dentistry that can dramatically transform patient's smiles without destroying healthy tooth structure. That is why I often combine in-office tooth whitening with only 1 - 2 non-invasive, in-office, same day LifeLike Veneers™.

Case Example: Please see the photo above. After inviting me out to her office and to train her team on how to take her cosmetic practice to the next level Dr. Ortega learned one of the simpler cosmetic practice building secrets that I share during the on-site Boot Camp Program.  If you are like many of your colleagues you may overlook this as well. Many patients of record have prominent canines. After teaching her the LIfeLike Veneer™ procedure, Dr. Ortega easily enhanced this patient’s smile. She combined tooth whitening with the same day veneer procedure and obtained a very pleasing transformation. From there Dr. Ortega took on more challenging cases and created some beautiful smile transformations with LifeLike Veneers™.

A holiday gift for your patients

Have your patients fill out the Holiday Smile Wish Lift form. Depending on your operating expenses and where you practice you might be able to do one in-office veneer at no charge – or the whitening at no charge. In any event, have your team inform your patients that you are appreciative of their ongoing support and that your Holiday gift to them is your Holiday Smile Wish List. If your patient ever wanted to enhance the appearance of her smile this is an opportunity where you can create awareness of how subtle (as well as dramatic) changes can give them the smile they always thought of having but may have held back due to financial considerations. 

Please let me know how this works out for you. I would love to see some examples of your before and after Holiday Smile photos to include in an upcoming edition of Best Cosmetic Dentistry Practices.

Happy Holidays filled with warm, radiant smile to you, your patients and your team!

Dr. Harvey Silverman has been successfully coaching / training dentists on how to expand their cosmetic dentistry practice since 1984. In addition to teaching simplified technical skills and creating team and patient excitement for cosmetic dentistry Dr Silverman patented / developed the original OTC tooth whitening system as well as pioneered one of the original porcelain veneer systems.If you want more information about how the Silverman Institute’s Cosmetic Dentistry Boot Camp Program can take your cosmetic practice to the next level contact Dr. Silverman at 216-256-4599 or e-mail him at incrediblesmiles@aol.com.