In part 4 of this 4 part series sponsored by SDI, Susan McMahon, DMD, discusses the growing popularity of over-the-counter whitening products, and the need for dental practices to provide access to the safest and most effective whitening approaches. [2 Minutes]
Hi there, I'm Dr. Susan McMahon. I'm a clinician from Pittsburgh Pennsylvania
Lots and lots of people are asking for whitening that's just been growing like crazy. And we all know people are spending money on whitening over the counter. Lots and lots of over the counter products influences or selling whitening product. Um, you go into any, any drugstore, any Wal-mart, any Target, there's an entire shelf dedicated to whitening material.
I think it's really important that we offer that as dentists, because our patients want it, and if we don't give it to them, they're gonna look somewhere else. I also think it's really important that every time we do any cosmetic procedure, talk about any cosmetic procedure that we present whitening at that point to the patients too, because that's the time to decide whether or not they're going to whiten their teeth before we close their black triangle. Before we do direct composite veneers before we even do indirect veneers on the top whitening on the bottom. We want to kind of set the stage for the shade that we're looking for and then do our restorative on top of that.