ADA selects Fleishman-Hillard as integrated national communications partner
March 2nd 2013The American Dental Association (ADA) announced last month its selection of global strategic communications firm Fleishman-Hillard as its agency of record, following a review of 12 national and global agencies that began in 2012.
New dental product: Seal & Shine by Dental Ventures of America
March 1st 2013Seal & Shine spray is said to seal the tissue surfaces of a denture and other acrylic appliances from bacteria and plaque. The spray leaves the treated surfaces smooth to increase fit and provide a high level of luster to enhance the appearance of the final product. It is easy-to-use and chemically bonds to all types of acrylic resin, eliminating peeling of the treated areas. Dental Ventures of America 800-228-6696
3 Steps to more effective case presentation [VIDEO]
March 1st 2013As part of our Morning Huddle e-newsletter, DPR partnered with notable practice management consultants to provide quick video tips to get your team talking. Cathy Jameson, Ph.D. on how to set the stage for the best reception and response to treatment plans you present.
10-Minute tips to build your cosmetic dentistry practice
March 1st 2013Over the course of the next several months, Dr. Harvey Silverman, the dentist behind The Same Day Smile Makeover Web Series, will provide short tips to help you expand your cosmetic dentistry practice in this 'New Year, New You' Cosmetic Dentistry Web Series. Here's the first tip: How to financially pre-qualify your patients based on budget concerns and cosmetic dentistry needs.
How to talk with your patients about cosmetic dentistry
March 1st 2013If you've found the sweet spot for cosmetic dentistry demand in your practice, Dr. Harvey Silverman now tells you how to take the next step: Getting your patients to say “yes.” As part of DPR's 10 Minute Easy Smile Makeover series, here's how to talk to your patients about cosmetic dentistry.
Get your team members to enhance the cosmetic dentistry experience
March 1st 2013Looking to get more patients interested in cosmetic dentistry? Get your team involved. As part of DPR's 10 Minute Easy Smile Makeover series, here's how to get your team members to enhance the cosmetic dentistry experience.
How to be smarter about dental brand management
February 28th 2013If marketing is about communicating with the public, then the sub-discipline known as branding is about projecting a unique identity that enables a dental practice to be memorable and recognizable. And so, a good dental marketing plan begins with answering this simple question: “Why should I (the patient) pick this dentist over any other?"
Xlear donation helps NCOHF protect smiles
February 28th 2013Charlotte, February 2013 - Xlear Inc., an industry leader for xylitol-based products, has donated more than $80,000 in Spry® gumball machines and gumballs containing xylitol to National Children’s Oral Health Foundation: America’s ToothFairy® (NCOHF). As a result of this donation, 74 NCOHF Affiliates have received a Spry® gumball machine and gumballs to share with their patients.
NCOHF: America’s ToothFairy gives talented teen a reason to smile
February 28th 201314-year old Savannah Robinson received a standing ovation during her performance at the recent Celebration of Smiles event. She’s part of the Tomorrow’s Smiles program, and couldn’t be more grateful for what the program means to her: a smile.
New dental product: Keystone Pro-form Mouthguard app by Keystone Industries
February 28th 2013Patients can see what they would look like when using a certain color of mouthguard when using the Keystone Pro-form Mouthguard app available at no cost at the iTunes store. The iPhone and iPhone app is used by taking a photograph of the patient then selecting a particular mouthguard such as the patriotic red, white and blue version. The photos can be saved and emailed. The app also includes additional information about the Pro-form line and the protection the mouthguards can provide for athletes at all levels.
What should you do if someone faints in your practice?
February 27th 2013It’s good to be prepared for the unexpected every day. Did you know that fainting is the most common medical emergency in dentistry affecting patients? But the good part is it’s also easy to handle and manage … if you’re prepared.
New dental product: Sterilant Tray from Hager Worldwide
February 27th 2013The Sterilant Tray is described as a durable, high-volume germicide tray designed for maximum use of chemicals to clean, disinfect, and sterilize instruments. It is designed for easy cleaning and is large enough to accommodate dental instruments, impression trays, cassettes, bur blocks, and bur guards. The tray holds 3.17 quarts of liquid and is safe to use with enzymes, detergents, disinfectants (phenols), and cold sterilants for glutaraldhyde and chlorines. Hager Worldwide
New Product: lay:art mixing trays from Renfert USA
February 27th 2013Live out your standards in esthetics and individuality with style, quality and functionality from modern Europe with lay:art mixing trays. Choose from 8 different and all high quality mixing trays. All trays fit into the ergonomically designed chassis with a protective and removable top. The range trays start from the glass tray with moistening stripes over self-moistening ceramic trays to natural agate or stylish glass trays.
Put what you learned at the Midwinter Meeting to use in your practice
February 27th 2013Between CE and the time spent walking the tradeshow floor, anyone who attended last week’s Chicago Dental Society Midwinter Meeting learned about a lot of new products and techniques designed to improve the way dentists practice. Problem is, all too often dentists walk away with this information and never incorporate any of it into their daily routine.
REVIEW: Dr. Lisbeth Skibsted on 3Shape's TRIOS scanner
February 27th 2013After owning her own Denmark practice for 21 years, Dr. Lisbeth Skibsted joined a large medical practice situated in a health care building in Denmark. The complex includes 26 medical doctors, general practices, 12 physicians, chiropractors, a wide range of specialists, and her dental practice with 3 dentists, 2 hygienists and other staff. With a special interest in implants and cosmetics, Dr. Skibsted is always looking to learn about new techniques and new technologies.