Expert interviews

Robert Pick, D.D.S., M.S., is the principal of Progressive Periodontics & Implants, as well as the dental consulting firm, the Pick Group. Pick has made his career in dentistry by becoming a dental entrepreneur. As a result, he has learned a few lessons along the way. In this clip, Pick explains why relationships are everything in building a practice. Watch or read below to continue.

When acquiring multiple practices, dentists traditionally rely on private equity firms and landing gigs with large companies. At the Dykema conference in June, David Lopez, an entrepreneur and president of Tralongo, told DMD this system needs a facelift. Watch or read below about how Tralongo is changing the game for multiple-practice ownership.

Chris Bentson is a partner at Bentson Copple & Associates, a consulting firm that specializes in orthodontics. When it comes down to the industry's modern-day challenges, Bentson understands the details of consolidation and converting a practice to digital. Watch or read below to find out what Bentson says orthodontists should focus on.

They laughed, they cried, they became Internet famous. Between the fluctuating emotions and absurd utterances, everyone loves a good post-wisdom teeth surgery video, and it's easy to see why. DMD put together a definitive ranking of YouTube's most hilarious anesthesia reactions for your viewing pleasure, so scroll down to enjoy.

Posting a picture of your smiling patients on your practice's social media accounts may seem benign, but according to our experts, you could be in violation of HIPAA standards. Under HIPAA's stipulations, social media is treated the same as any other form of public record, so written consent to use patient images is a must. To learn more about HIPAA requirements and how to protect yourself from legal trouble, watch or read what Rita Zamora and Brian Colao advise.

Dykema, a law firm offering practical, results-oriented counsel to Dental Service Organizations (DSOs), holds its fourth annual conference in New Orleans June 15 to 16. Litigation attorney Brian Colao sat down with DMD to discuss real estate considerations for dental professionals ranging from DSOs to sole practitioners. Watch or read below to see what Colao advises.

Dental Service Organizations (DSOs) may be gaining new popularity, but many dentists remain skeptical about joining one. Heidi Ardnt, a dental hygienist and owner of Enhanced Hygiene, provided some insight at the fourth annual Dykema conference for those on the fence about utilizing DSO services. Watch or read below to see what Ardnt has to say.

The fourth annual Dykema conference was crawling with knowledgeable lawyers, dental professionals and entrepreneurs looking to share their knowledge about Dental Service Organizations. Arlene Steinfield, senior counsel JD specializing in labor employment law, met with DMD to talk about her area of expertise and under what circumstances she works with DSOs. Watch or read below to learn more about Steinfield and how DSOs might encounter trouble with labor laws.

Promoting your practice on social media can often feel like shouting into a void. Rita Zamora, an international speaker and expert on social media marketing and online reputation management, says gaining the visibility you desire may not be as difficult as you think. With just a little strategic planning, you and your practice can find the followers and exposure you have been missing. Watch or read below to find out what goes into social media strategy.

At the fourth annual Dykema conference in New Orleans, Louisiana, Heidi Arndt spoke with Dentist's Money Digest to provide a perspective often overlooked in the dental community. Arndt, a dental hygienist and owner of Enhanced Hygiene, hopes to enlighten her audience about the importance value of hygienists in a practice. Watch or read below to learn more.

Dykema, a law firm offering practical, results-oriented counsel to Dental Service Organizations (DSOs), holds its fourth annual conference in New Orleans June 15 to 16. Litigation attorney Brian Colao sat down with DMD to discuss the differences between general health care attorneys and those who specialize in dentistry. Across the board, the director of Dykema's Dental Service Organizations Industry Group advises seeking out services that cater to their niche. Watch Colao's clip or read the transcript below.

Limited vacation days, work-related stress, money and family seem like good excuses to stay in one place. However, says M.D. Scott Parazynski, going outside daily routine can be the best and most rewarding way to manage time. Be it public service, extreme sports, or simply traveling somewhere new, unfamiliar environments and experiences are always accessible. See what else he has to say about adventuring below.

Gary Zelesky, a professional speaker, has perceived some changes between generations when it comes to choosing a career path. Over time, he argues, people have become more focused on carving out a passion and making a difference. However, focusing too much on me can be detrimental in career development. Listen how Zelesky connects his claims about this topic to the dental industry.

Brokerage liaison Brandy Keck of Carr Healthcare Realty, a firm that specializes in selling and buying real estate for medical professionals, knows a thing or two about demographics. Keck sat down with Dentist's Money Digest® at the Yankee Dental Congress to provide insight on how Carr recommends real estate purchases to dental clients. It makes sense, she said for generalist and specialists to come together if patients can be referred back and forth.

Rita Zamora, an international speaker and expert on social media marketing and online reputation management, has some hot tips for setting your practice apart from the rest. According to Zamora, it is as simple as reading reviews online and seeing what people like and dislike. Let Zamora show you how a few easy ways to improve your reputation and stand up to the competition.

In the competitive world of dental care, it is easy to become hyper-focused on the success of your own practice. Chris Bentson of Bentson Copple & Associates, a consulting firm that specializes in orthodontics, recognizes the value of merging expertise for both patients and specialists. In fact, according to Bentson, interdisciplinary practices are the future of the dental industry. The following is what he has to say about the benefits and convenience of multidisciplinary relationships.

Chris Bentson is a partner at Bentson Copple & Associates, a consulting firm that specializes in orthodontics. As a byproduct of his work, Bentson has his finger on the pulse of business trends in the orthodontic field. According to him, there are certain things that today's orthodontic patient expects when they come to your practice. Here's what will keep them satisfied.

Scott Parazynski, M.D., is the only astronaut to have also summited Mount Everest. In this clip, Parazynski discusses his early exposure to the space program and watching man walk on the moon. These events put him on his career path, as well as established his taste for adventure.

Dentists often don't do their due diligence when it comes to hiring employees, according to Gary Zelesky. Additionally, they're often slow to fire troublesome employees. Zelesky is an expert and speaker on the subject of passion in the workplace. In this clip, Zelesky offers advice on finding the right people for your dental practice and putting new employees on a path toward growth.

If dentists want to reach the mothers of millennial dental patients, they need to engage in digital conversations on relevant social media platforms, says Maria T. Bailey, a speaker, author and authority on the subject. But don't worry, says Bailey, this isn't something that dentists need to heap onto their already busy schedules. There are plenty of moms, millennials, and members of Generation Z who will do it for you, if you ask.

Chris Bentson is a partner at Bentson Copple & Associates, a consulting firm that specializes in orthodontics. In this clip, Bentson explains what orthodontists can do to compete with large group practices and corporate-owned entities. The keys to success, Bentson explains, are having a strong mission statement and creating an unparalleled patient experience.

Robert Pick, D.D.S., M.S., is the principal of Progressive Periodontics & Implants, as well as the dental consulting firm, the Pick Group. Pick has made his career in dentistry by becoming a dental entrepreneur. As a result, he's learned a few lessons along the way. In this clip, Pick explains what he thinks is the biggest threat to the business of dentistry today.

Pat Little, D.D.S., FAGD, CFE, is a dentist who has reinvented himself as an expert on dental fraud and patient data security. His companies, Dental Risk Concepts and Prosperident, have ferreted out numerous dental practice fraudsters and helped dentists stop patient data loss. In this clip, Little explains what you need to do with your dental practice's server to stay HIPAA compliant and keep your patient data safe.

Jason P. Wood, Esq., JD, is a dental attorney at Wood & Delgado, based in Mission Viejo, California. In his work, he often deals with dentists weighing the option of expanding their business into multiple practice. In this clip, Wood explains the common hurdles dentists face when considering multiple practice. Chief among them are the major banks.

Is your dental practice's website mobile responsive? Does it feature a call to action? Keith Washington is the vice president of products at Prosites, Inc. In this clip, Washington explains what your practice's website should include if you want to keep your dental patients engaged.

Shayne Harris is the founder and president of EOS Healthcare Marketing. Harris' firm takes a big-data look at the healthcare market, helping doctors figure out whether the vision for their practice is aligned with the reality of the marketplace. In this clip, Harris explains why its so essential to take a big-data approach to healthcare marketing, and what specifically dentists need to think about.

It's something almost all climbers and certainly many adventurous souls have dreamed of: What would it be like to stand on Everest's summit? Scott Parazynski, M.D., has done it, and he's the only astronaut to have also accomplished the climb. In this clip, Parazynski describes what it's like to watch a sunrise on top of the mythical mountain.

Mark Kleive, D.D.S., is a dentist in private practice, based in Black Mountain, North Carolina. He is also a proponent of incorporating digital photography in the dental practice as a means of increasing case acceptance. In these two clips, Kleive discusses how digital photography can lead to increased case acceptance in your practice, as well as the right way to begin using cameras with your team.

Chris Bentson is a partner at Bentson Copple & Associates a consulting firm that specializes in orthodontics. Bentson explains his views on the business outlook for orthodontics in this clip. He says that the long-term outlook is bullish, noting that only 2.9 million of the estimated 70 to 100 million orthodontic patients are treated each year. Furthermore, Bentson says digital workflows are enabling orthodontists to work more efficiently.

Robert Pick, D.D.S., M.S., is the principal of Progressive Periodontics & Implants, as well as the dental consulting firm, the Pick Group. Pick has made his career in dentistry by becoming a dental entrepreneur. As a result, he's learned a few lessons along the way. In this clip, Pick explains what young dentists who are entertaining the possibility of private practice need to know.