DentalEZ introduces a refreshed brand identity

DentalEZ^®, a supplier of integrated products and services for dental health professionals worldwide, introduced various updates to its classic DentalEZ brand.

With an official tagline of “Integrated Solutions” and now simply referred to as “DentalEZ,” the company unveiled some of its recent rebranding efforts, such as a new color palette, logo and a freshly designed exhibit booth, at this year’s Chicago Midwinter Dental Meeting.

With the acquisition of various new companies and products throughout the years, DentalEZ is said to have established a diverse yet very broad assortment of products. The company’s current rebranding efforts are designed to ensure its entire portfolio is streamlined to tell a clear story about its ever-growing product offerings and organization.

Throughout 2015, DentalEZ will begin to slowly phase out the use of individual brand logos and introduce a single all-encompassing DentalEZ logo. All DentalEZ product categories will also be more consistent with the new DentalEZ name and tagline:

• Columbia Dentoform^®Teaching Solutions

• DentalEZ^® Equipment Solutions

• NevinLabs^™ Workstation Solutions

• RAMVAC^® Utility Solutions

• StarDental^® Instrument Solutions

“With this more unified and simplistic approach to branding, we plan to increase clarity of what our company offerings are, while raising awareness and understanding across all product lines of DentalEZ and our many ‘Integrated Solutions,’” remarked Lisa Lee, vice president of sales and marketing. “In the next year we will have gradual updates of all materials, websites, and signage. We truly look forward to an exciting new era here at DentalEZ.”

For more information about DentalEZ’s full line of integrated products, please visit dentalez.com.

Related reading: DentalEZ introduces TruSim Clinical Practice Simulator