Naren Arulrajah

Helping patients afford treatment is an excellent selling point for your practice.

Keep a strong focus on customer service, and give your patients a reason to leave 5-star reviews.

As a doctor, it may feel unnatural to look at your patients as sales opportunities. But marketing is necessary, and if you're not updating your patients on the services you offer, you could be keeping them from the smile they desire. Continue below for some strategies on upselling your services.

Outperforming your competition boils down to several factors, but according to our marketing expert, your staff is one of the most crucial. From receptionists to hygienists, the quality of the people who keep your practice running is as important as the quality of your equipment and professional training. Continue below to find out how to build an exceptional employee base.

As if the sheer joy of giving to others is not enough, it turns out philanthropic contributions can benefit you and your practice in myriad ways. Monetary donations, as well as volunteering, extend marketing reach and make any business a pillar of the community. Consider getting you and your employees involved in a charitable cause to give your practice, patients and personal gratification a boost.

Whether you are fresh out of dental school or transitioning an existing practice to a more modern business model, you will have an overwhelming number of decisions and issues to face. From choosing clinical equipment to hiring office staff, many of these critical choices have one thing in common: You must decide between in-house and outsourcing.