Naren Arulrajah

For as much as you invest in your dental tools and products, your patients may not care because they don't understand how your devices work. By helping them understand you can also market your practice as state of the art.

Think twice before you go to calculate your conversion rate, for dentists this isn't the greatest statistic to rely on.

Reviews and testimonials are an important part of your marketing strategy, but just make sure you don't violate HIPAA when using them.

Targeting new patients should always be a part of any marketing strategy, but don't lose sight of the patients you already have and ways to keep the new patients returning for your services.

Every website is vying for the coveted top spot on a google search page, so how can you make your dental website stand above the rest? Follow these tips to assess your site's SEO rankings and improve on any weaknesses you may find.

In order to avoid potential challenges to your digital marketing strategy make sure you stay ahead of the curve by preparing for these 5 top digital marketing trends.

As digital marketing becomes a major part of your practice the traffic your website gets will not only become crucial to gaining new patients, but income as well. Here are 3 ways to keep your traffic up without breaking the bank.

In today's world your website will be the place you get a chance to make a first impression on a potential new patient. Don't turn them away because your website isn't ideal for them to use.

If your page load time goes over 3 seconds than the probability of a user leaving your site entirely goes up to 90 percent. It's a small margin of error but it is the reality we live in today. Here's how you can keep your page load time and make sure your website is operating at its full potential.

It's important to think of your website as the first impression a potential client will have of you and your practice. So in order to make that first impression count follow these 9 tips.

Twitter is one of the most popular social media platforms in the world and the amount of potential clients using the platform continues to grow. Thus, Twitter is now a must use for any practice, but make sure you have an effective strategy before sending off your first tweet.

Social Media is a dynamic ever changing platform that you must utilize to bolster your marketing efforts. Here are some of the top trends to keep your eye on as you craft your strategy.

Just like tackling any other social media platform or avenue to market, you need to have plan before signing up for instagram. Here are some steps to keep in mind.

You need to be on just about all platforms the internet provides in order to reach your patients. However, staying there and finding new clients is the challenge. Here are 5 key ways to improve your client reach.

Even if your content creates a lot of traffic for your website, it might not be the kind of traffic that results in business for your practice. That's why repurposing your existing blogs is a step you might have to take, here's how to do it.

Your content online can only go so far, making digital advertising a crucial part of your business plan. However, you don't have to break your budget in order to effectively advertise.

Instagram is one of the most popular social media platforms for clients and businesses alike. However, it takes a little more work to turn followers you acquire into clients.

Email marketing is an effective means of transmitting messages straight to your prospective patients. How can you strengthen your email marketing campaign for your dental practice today?

Preparing your upcoming marketing plan? Make sure to include content marketing as a strategy for your dental practice to not only gain more visibility, but welcome in new patients.

One popular method for forging personal connections with prospective clients is through the use of email newsletters. Here's how your practice can use newsletters to improve patient-dentist engagement.

Need to give your content a boost? One of the unique trends in online content sharing for dental practices to take advantage of is vlogging.

How can you engage new clients on their mobile device? Targeted advertising and mobile-optimized sites are two important tactics.

How can dentists gain more followers on Twitter? Take advantage of all the benefits the social media platform has to offer with these seven strategies.

It is a fair assessment that website landing pages cannot be perfect. There is no guarantee of a landing page converting each visitor into a serious query or a purchase request. However, there are ways to improve the probability of a landing page netting more leads!

Follow these content marketing trends to fine-tune your dental practice promotion strategy.

Practice managers who focus exclusively on production and neglect brand awareness are missing an important aspect of growing their business. Utilizing social media and data analysis can clarify the focus of the brand.

While creating visibility for the practice, dentists oftentimes don't require a grand advertising budget to garner new business.

Building brand recognition for your health care practice that is both strong and sustainable, creates a unique identity that will make clear to patients your vision, philosophy and purpose.

It's critical to garner a basic understanding of accounting and bookkeeping terms to avoid losses due to confusion on financial terminology.

Consider the pros and cons of incorporating facial anti-aging treatments into your dental practice before moving forward.