Naomi Cooper Hochman

Many dentists spend a great deal of time and money designing a stunning website and fleshing out their online profiles, but how can they ensure that their physical presence is on par as well? Here are 5 things you can do to ensure your practice stands out.

Many dentists spend a great deal of time and money designing a stunning website and fleshing out their online profiles, but how can they ensure that their physical presence is on par as well? Here are 5 things you can do to ensure your practice stands out.

Did you know that 88 percent of consumers trust online reviews as much as personal recommendations? Today, it’s absolutely critical for all dentists to be aware of what is being said about them online. And while patient reviews may first come to mind, there are multiple elements that make up a dentist’s online identity.

Did you know that 88 percent of consumers trust online reviews as much as personal recommendations? Today, it’s absolutely critical for all dentists to be aware of what is being said about them online. And while patient reviews may first come to mind, there are multiple elements that make up a dentist’s online identity.

Online videos are quickly becoming a powerful influence on consumers today. Why? Video is incredibly engaging. According to research published by Atlas, video is six times more effective than print or online promotions.

Remember the Jim Carrey movie, Yes Man? In it, Carrey’s character is challenged to say “yes” to everything that he’s presented with. Of course, embellishments abound, craziness ensues and he ultimately realizes the value of the word “no.” While this may just be the plot of a fictional Hollywood movie, there’s a lesson here for dentists: Don’t say yes to every opportunity, especially when it comes to dental marketing.

When it comes to transition or retirement, dentists have several options. They can sell their practices, find associates or simply throw their hands up and reduce office hours and production until they end up closing shop.

We’ve all experienced the most modern of exercises in frustration: Trying to pull up a website that has not been optimized for the mobile experience from a smartphone.

Social media has forever changed American culture.

Remember when the must-do item on the dental marketing checklist was yellow pages advertising? Well, times have certainly changed. According to Google, 97% of all consumers search for local businesses online, and that includes dental patients. If today’s patients are online, then that is clearly where dentists need to be. Here’s a checklist for your online marketing efforts as we near 2015.

Being prepared for change, keeping the audience in mind, staying committed to the plan and working with industry experts are four of the essential skills dentists need to get the best bang for their digital marketing dollar.

Technology is not just a trend; it has revolutionized the way we communicate. From smart phones and Skype to texting and Twitter, technology makes communication more effective, efficient and, in some cases, instantaneous.

Marketing not a priority in your practice? Here are five ways a dental marketing consultant can help change that.

These complementary online marketing strategies can work for your practice, you just need to know how to use them effectively.

How you can maximize the potential of patients as dental practice advocates.

Why hiring the right vendors to help with marketing leads to better business overall.

When it comes to implementing new business solutions, dentists have two options- hire an expert, or take the time to figure it out on their own.

Dental lab marketing has been forever transformed.  Over the past 15-20 years, the ever-increasing influence of the Internet on how people get information and consume media has caused a sea change that has slowly but surely trickled down to the dental profession. Dental lab owners hear buzzwords like social media, search engine optimization, and online communication at every turn. 

The Internet has changed the marketing game. From social media sites to blogging, there are so many ways to get the word out about your dental practice. Here’s why you need to be part of the digital marketing age.

Just a few short years ago, using a simple, inexpensive website template as the basis for the lab’s online presence was good enough for the average lab owner. But today, with the rise of search engine optimization and social media, and the ever-increasing importance of online engagement, a dental lab website needs to be more than just a static online brochure.

Think your website is in need of an update? These tips will help you create a robust website designed to draw patients to your dental practice.

If marketing is about communicating with the public, then the sub-discipline known as branding is about projecting a unique identity that enables a dental practice to be memorable and recognizable. And so, a good dental marketing plan begins with answering this simple question: “Why should I (the patient) pick this dentist over any other?"

If marketing is about communicating with the public, then the sub-discipline known as branding is about projecting a unique identity that enables a dental lab to be memorable and recognizable. And so, a good dental lab marketing plan begins with answering this simple question: “Why should I (the dentist) pick this lab over any other?”

Everyone is talking about it: Social Media. From Facebook to Twitter to LinkedIn, and from YouTube to the blogosphere, it’s difficult for the dental team to know what’s relevant, where to start, and how it’s ultimately going to improve the practice’s bottom line. It’s important and almost impossible to fathom the size of the opportunity and to grasp just how many new patients you stand to lose by not joining the conversation.

Everyone knows the first rule of real estate is “Location, Location, Location.” But in the Internet age, the World Wide Web is quickly redefining what it takes for your dental practice to be ideally situated.

A website is certainly a key component of any dental practice marketing plan. And search engine optimization, which enables your website to rank higher in search engine results, also is an important strategy. But the unsung hero in today’s world of online marketing is most certainly the burgeoning field of online reputation management.