Naomi Cooper Hochman

To attract new patients and retain existing ones, there is a seemingly endless list of marketing tactics for dentists to pursue. Here are 5 essential ingredients that are crucial to a successful dental practice marketing strategy. With this cheat sheet in hand, dentists can break through the clutter and drive practice growth in 2022.

And why now is the perfect time to give this powerful tool the attention it deserves.

From live chat to same-day dentistry, you can exceed patient expectations with these tech-forward strategies.

For the best results, know where to focus your efforts and when to tap the experts.

Boost your dental practice’s digital presence to prepare for a rush of new patients.

Even under the best circumstances, marketing plans get shelved. This lull is a great time to dust off those plans and put them to work.

Thanks to recent tech advancements, it’s never been easier or more cost-effective to market your dental practice.

When marketing to patients of this generation, how and where to spend your marketing dollars might surprise you.

Don't let common misconceptions about dental marketing hold you back from achieving more.

Take this step-by-step approach for long-lasting dental marketing success.

Here's how to take the fear out of online patient reviews -and what to do when negativity happens.

Why coordinating your best front office team with the right tools will help your bottom line.

Incorporate new software and analytics programs to innovate patient interactions and improve perceptions.

Avoid these common risks to secure good online reviews and develop a good online reputation

If you're not marketing toward a specific audience, you might be wasting your time.

Asking the right question can be a seemingly simple - yet strategically powerful - way to earn more out of every patient appointment.

Nearly every dentist today has some sort of online presence, so what can you do to set your practice apart?

These proven strategies are designed to give your marketing plan a jump-start in the new year.

These proven strategies are designed to give your marketing plan a jump-start in the new year.

Nobody likes to waste time and money-yet that could be exactly what you’re doing if you are marketing your dental practice without first having the correct internal systems in place.

The key practice management areas to focus on before spending those hard-earned marketing dollars.

The way practices communicate with patients is changing as technology advances .

How to build on what you already know to create a more dynamic online strategy.

The truth about online marketing that all dentists need to know.

Every dentist in every office across the country has faced a difficult patient situation at one point, and while it may be awkward or even uncomfortable to face, it falls on the dentist – as the top clinician, the business owner and the CEO of the practice – to try and resolve the situation as peacefully and positively as possible.

Much has been written about marketing to moms, and for good reason. Moms are a powerful demographic, with many dentists considering women with kids their key target. How well prepared is your practice to reach the Millennial Moms in your community?

Much has been written about marketing to moms, and for good reason. Moms are a powerful demographic, with many dentists considering women with kids their key target. How well prepared is your practice to reach the Millennial Moms in your community?

It’s no secret dentists have come to rely on social media as an integral cornerstone of their marketing campaigns. There’s no better or easier way to reach and engage with your patient base than to post inviting content on social media profiles including Facebook, Twitter and Instagram. However, not every dental team may understand the best ways to do this.

It’s no secret dentists have come to rely on social media as an integral cornerstone of their marketing campaigns. There’s no better or easier way to reach and engage with your patient base than to post inviting content on social media profiles including Facebook, Twitter and Instagram. However, not every dental team may understand the best ways to do this.