Who's Handling Your Dental Practice Finances?
March 13th 2017If you're not certain who's handling your dental practice finances, you're not alone. But that doesn't mean it's a comfortable position to be in. Making certain that your dental practice finances are in the right hands is critical to your practice's financial success.
Free and Low-Cost Marketing Efforts to Use in your Dental Practice
March 7th 2017Engaging patients in word-of-mouth marketing could be the most cost-effective way to spread the word about your dental practice. Often, the only cost to the dentist with this marketing method is time. Dentists should simply ask patients who have had positive experiences in their practices to provide feedback. The key is having systems in place to streamline that process.
Orthodontist Focuses on Leaving Lasting Impressions
March 6th 2017Ross Segal, D.D.S., believes in treating the whole facial complex. It's a philosophy that has positioned him as one of southern New Jersey's top orthodontists. Segal has accepted and successfully treated numerous cases that others have deemed impossible. He continues to advance the orthodontic field through a commitment to self-discipline and improvement.
Conflict Can Damage a Practice Professionally and Financially
February 27th 2017Unresolved conflict can have a significant impact on a dental practice's image and productivity. Recognizing conflict and addressing it early on are the keys to avoiding serious problems down the road. Sharon Dolak, MDR, R.D.H., explains how to make that happen.
Dentist Discovers Power of Connecting with Her Community
February 21st 2017Mariana Blagoev, D.D.S., owns and operates Bright Smiles Dental in Parlin, New Jersey. She wound up in dentistry because she enjoyed working with her hands. Though she considers herself a somewhat shy person, she recently discovered how connecting with your community can make a difference in the lives of patients, and raise awareness of your practice.
Marketing to Millennials Requires a Different Strategy
February 20th 2017Attracting millennials to your dental practice requires a tech-centric marketing strategy. Naren Arulrajah, founder and CEO of Ekwa Marketing, says that this generation wants instant information, delivered on their terms. Social media, email and text-based marketing are all critical components of a strategy that will reach this group, Arulrajah says.
Take Steps to Control Your Dental Practice's Overhead
February 14th 2017There are certain key indicators that your dental practice's overhead may be out of control. First and foremost, after the bills are paid, and your staff has received payroll, is there any money left over for you? Linda Drevenstedt, R.D.H. and principal of Drevenstedt Consulting, says using a dental-specific CPA and equipping your practice management team with proper software will go a long way.
Is Your Dental Practice Having a Midlife Crisis?
January 31st 2017Linda Drevenstedt, RDH, MS, principal of Drevenstedt Consulting, LLC, says that many dentists find themselves in the business doldrums because they lack the necessary skills to be a practice administrator. Fortunately, there's help to be found in this area.
Technology Helps Periodontist Take Service to New Level
January 2nd 2017Daniel Kubikian, DMD, specializes in a procedure called Teeth-in-a-Day. He believes he is the only periodontist in his area to own and combine two unique, advanced technologies in order to ensure a more accurate diagnosis and treatment placement.
Harness the Power of Social Media for Your Dental Practice
December 26th 2016Social media has replaced traditional newsletters and email newsletters because people carry Facebook in their pocket all day long and they use it 1.7 billion times every month, says Naren Arulrajah, president and CEO of Ekwa Marketing, a custom website design firm.
Maryland Dentist Proves the Long Way Can be Productive
December 19th 2016I wanted to go into medicine, Cheryl Callahan, DDS, recalls. My guidance counselor told me that women don't go into medicine. They go into nursing. And since I didn't have very many people in my family who went to college, when discussing it with my parents, it sounded great. We didn't know better.
One Dentist's Journey from Practitioner to Practice Owner
November 22nd 2016I like challenges, said Josephine Chang Pallotto, DDS. And I actually enjoy learning something new every day. Even when I make mistakes I admit it wholeheartedly to my team, and I make it known that we're all learning and nobody is perfect."