Midmark Launches 2010 National Operatory Promotion

VERSAILLES, Ohio – (August 2, 2010) – Midmark Corporation today announced the launch of its newest dental promotion, the 2010 National Operatory Promotion, entitled “C.S.I. Customer Solution Investigation.” The promotion order period begins August 1, 2010, and runs through November 15, 2010. Dentists and dental facilities that purchase eligible Midmark dental products during the promotional period will receive product incentives ranging from dental stools and upholstery upgrades, to discounted pricing.

Dental operatory equipment that is designed considering ergonomics, asepsis control, durability and workflow efficiency promotes a healthy practice image and gives the patient a better overall experience, increasing case acceptance. The promotional materials serve as an educational guide, explaining the current tax and financial benefits of purchasing new operatory equipment now.

Important information:

• Promotion order period: August 1 – November 15, 2010

• Last date to take shipment of products: December 15, 2010

• Incentive fulfillment is at time of order.

For information about the promotion, please visit tiny.cc/2010MidmarkOpPromo. For information regarding Midmark dental products, please call 1-800-MIDMARK or visit midmark.com.

About Midmark Dental

Dedicated to helping dental professionals deliver the most efficient patient care, Midmark offers a complete line of innovative equipment solutions for operatories, instrument processing and central utilities. The Midmark Artizan™ Dental Furniture line and Integra™ Dental Casework offer the most comprehensive cabinetry solutions available from a dental manufacturer.  And, its line of ergonomic dental chairs with patented integrated armrests is recognized for comfort and style. Designed to deliver exceptional value and productivity to high-tech dental practices, including intra-oral dental X-ray, digital panoramic and digital sensor systems, the Progeny dental imaging products lead the industry with more than 33,000 intra-oral X-ray installations. In addition, Midmark offers quality lighting, reliable delivery systems, ergonomic seating, air compressors and evacuation systems, as well as market-leading sterilizers.About Midmark

Midmark Corporation brings efficient patient care to millions of people each day in the human and animal healthcare industries around the world. The most trusted name in medical, dental and veterinary healthcare equipment solutions, Midmark is committed to providing innovative products.