3M ESPE launches ‘Buy It Now’ option on website

Distributor integration lets dental professionals buy dental products where and when they research them.

3M ESPE has added “Buy It Now” functionality to its website, giving dental professionals an innovative, convenient new option to buy dental products on the same site they use to research them.

Now, website visitors can not only find documentation and user reviews on 3M ESPE dental products, they can quickly move from researching products to purchasing them, all while working through their preferred distributor.

“We know that customers view a manufacturer’s website as one of their top resources when considering a purchase,” said Keith Haig, director of marketing for 3M ESPE.

“We are proud to introduce this proprietary system to help our customers purchase dental products more conveniently, especially when we know they are already coming to our site to find information and reviews.” 

User can also find these “Buy It Now” buttons on certain 3M ESPE products on the Dental Products Report web site, meant to make the research and purchase process seamless.