Weighing the Pros and Cons of Dental Service Organizations
January 4th 2018There's a trend afoot particularly where new dentists are concerned. The American Dental Association says that 16.3 percent of all new dentists ages 21-34 are affiliated with dental service organizations—more than twice the overall percentage of 7.4. But when weighing the pros and cons, DSOs might be an appealing model for older, more established dentists as well.
Dental Podcasts Enhance Networking, Revenue Potential
December 28th 2017If you're looking for a new and effective way to grow your dental practice, you might want to consider a podcast. Millions of Americans listen to podcasts every week, and dentists are no exception. There's definitely a time commitment if you want to start your own podcast. But even if you just listen, the networking opportunities are significant.
Periodontal Practice Focuses on Team-Building Experiences
December 27th 2017David Wong is a periodontist, and what really sets his practice apart is its focus on team-building activities. From hot dog eating contests that attract the likes of Joey Chestnut to Periothons that run until midnight, the focus is on creating an atmosphere and building chemistry that results in a finely tuned operation.
Direct Mail Is Still an Important Marketing Component
December 26th 2017Initial costs aside, studies found that direct mail produces a higher response rate than online advertising. It's perceived as more trusted and personal than email, and has the potential to generate a long-term relationship. The key is effectively integrating it into an overall marketing campaign.
Maximizing the Evolution of the Patient Conversation
December 22nd 2017The times are changing, and the scope and shape of the patient conversation is rapidly evolving. Today there are tools enabling practices to grow, modernize and streamlining the provider-patient relationship. Conversations that used to be confined to face-to-face are now happening online, 24/7. Are you missing out on them?