Why You Should Market to Millennial Moms

For dentists — especially orthodontists – millennial mothers represent a key demographic. These are your patients of the future, and more important, they are in many instances the financial decision makers in households. Maria T. Bailey is a speaker, author, and authority on the subject of marketing to mothers. In this clip, she explains why focusing on the millennial demographic is so critical.

“It’s very critical for orthodontists today to focus on the millennial mom. They represent $750 million in spending each year in the United States. The good news is, you’re not behind the curve if you’re just now starting to market to those millennial moms because only a third of all millennial women have had children. You’re not too late to start.

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It’s really important because these are going to be your patients of the future and your prospective clients of the future. If you think about it, the oldest millennial mom is about 35 to 38 years old. You have many, many years of marketing to that millennial mom. So, it’s very important to tap into that.

The other thing is that those millennial moms are not only buying services for their children, but they’re buying them for their spouse, themselves and their aging parents.”

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