Why does the Midwinter Meeting matter? [VIDEO]

During the past few days, Dental Products Report has been reporting from the ground level of the Midwinter Meeting. But, why does it matter? This is why.

Why does the Chicago Dental Society Midwinter Meeting matter? This is probably a question that many of you in your practice, office or home have been asking during the last few days as we here at Dental Products Report have been giving you the ground-floor coverage.

Well, according to Dr. John Flucke and Dr. Lou Graham, it does matter. It matters a lot.

“This is my 30^th Midwinter Meeting …,” explains Graham. “This meeting is a happening meeting. There are so many new products that are launched it’s kind of like our cologne of the U.S. There’s just so much going on.”

Graham says Midwinter is the ultimate place to ask the question: “What are we looking for, for our practice?” Trade shows, such as Midwinter, is the place to answer this question in hundreds of different ways in one environment.

“This is one of those shows where they launch all the new stuff,” adds Flucke. “If you want to be on top of what the new stuff is, Chicago was like Mecca. You’ve got to journey here at some point in your career.”

Check out the video below with Dr. John Flucke and Dr. Lou Graham as they discuss the importance of events like the Midwinter Meeting and why they ultimately, do matter.