Use Social Media to Build Trust with Dental Patients

Derek Pearson is the VP of Business Development at Banyan, a company dedicated to improving social media performance for dentists. Here, he explains how dental practices can use social media to build relationships and trust with their patients.

Interview Transcript (slightly modified for readability)

“How I view success (on social media) is it’s totally engagement. It’s all about awareness. The more awareness you have, the more patients you’re going to get. And social media is not just about new patients. Now, it’s the only platform dentists have to communicate with their patients on a regular basis. Again, if I’m a healthy patient, and I come in every six months, that’s not enough to build this strong relationship of trust. Now, I can see you as a patient every week if you’re posting photos of you, your staff, and other patients, or maybe even personal photos. Maybe you’re out mountain biking, or went out to eat at a restaurant. You doing things that show me that you care and what type of person you really are will help me build that relationship of trust.”