Top 25 Women in Dentistry: Anne Steinbock, VP of Sales and Marketing for Whip Mix

Anne Steinbock is the Vice President of Sales and Marketing for Whip Mix, a dental products manufacturer, and though she is on a different side of the dental profession, her passion and drive is no different. 

In her 26-year career Steinbock worked her way up to executive management after having positions in both Marketing and Sales.  

Working in the family business, Steinbock had to prove that she wasn’t handed a job just because she and the company president shared a last name. She attributes her success to her philosophy of  leading by example.  “I would never ask someone to do something that I wouldn’t do myself,” she said.

Being the youngest of seven children with five older brothers, Steinbock said that her upbringing prepared her for her journey as a strong leader in a male dominated profession.  Steinbock attributes much of her drive, values and philosophy to her greatest mentor, her father, who advised her to keep it simple, do what’s right and treat other people the way you would want to be treated.

“Half of life is just showing up,  you don’t have to be the smartest or most brilliant, but people do have to be able to trust and depend on you. In a business environment, you can’t always just agree,” she said. “ You have to find your  voice and how to articulate respectfully your opinion and the direction you want to go in.”

As a company executive, she finds the personal connections she’s made in business most rewarding in her career.  And having those people beside her is a very important part of her success, whether it’s at trade shows or at the office, it’s never a one-woman show.  “I have a collaborate spirit and recognize that I can’t do it alone.  When a problem needs to be solved, it’s a team effort.” Steinbock said.

For the future, Steinbock hopes to lead her company forward for the next generation as well as give back to the community through different organizations in dental health.