Derek Pearson is the VP of Business Development at Banyan, a company dedicated to improving social media performance for dentists. Here, he explains which social media platforms tend to be the most effective for promoting dentistry.

Interview Transcript (slightly modified for readability)

I think, at the end of the day, not many dentists want to do social media. The ones who do and get it are really, really successful at it. They understand it and things blow up for them. They go great, right? The ones who try to do it all, typically I tell the dentists, ‘You don’t need to personally do this. Hire someone. Find someone who knows social media to do it for you. And you don’t have to do all of them. If you want to hit certain demographics, try it out, experiment with it, but ultimately, at the end of the day, Facebook is by far the biggest one. Instagram is going to be number two. Twitter is really hard to do for a dentist but if you do it right, you can be effective with it. It just takes a lot of time and energy, where Facebook and Instagram are going to be a little bit easier and a lot more effective. And YouTube, even though it’s not fully a social media platform, YouTube videos are huge for dentists. They help your SEO—where you rank on Google, they help tremendously. But by far, Facebook is the most impactful.