Philips and Candid Partner Up for Orthodontic Care

Philips and Candid Partner Up for Orthodontic Care

Philips and Candid have announced a partnership to combine industry-leading innovations to boost orthodontic care. With Philips Sonicare power toothbrush and Candid’s CandidPro ortho platform, this partnership will offer dental professionals orthodontic treatment alongside teeth whitening, according to a press release from the companies.

Philips will also support CandidPro in developing a strong network of dental professionals and resources. Through this partnership, Philips and Candid will organize continuous education initiatives to emphasize the importance of a total care approach, according to Chief Business Leader Personal Health at Philips, Deeptha Khanna.

“The importance of healthy teeth and gums is a given, but for many people the confidence that comes from having the smile they want it also an important part of their lives,” Khanna says in the press release. “As part of our commitment to expanding our scope in the oral health care space and building on our strong partnership with dental professionals, we are pleased to have found the right partner in CandidPro so we can expand Philips Sonicare’s leadership beyond our existing solutions, connecting consumers and professionals to underpin our shared mission to provide the best oral care for patients.”

Combining the strength and innovation of Philip’s myriad power brushes and oral care products with CandidPro’s total orthodontic system will offer clinicians an integrated care journey suitable for any patient. Included in this is the potential for 1-click integration of at-home Zoom whitening and CandidPro aligners.

“Our goal is to make the highest quality care accessible, approachable, and achievable for dental professionals and their patients by leveraging best-in-class technology and a game-changing approach to partnership,” Chief Executive Officer at Candid, Nick Greenfield says in the press release. “That means more confidence in their treatment plans, more accurate aligners, and more convenient and engaging patient experiences. Partnering with Philips means providing our CandidPro doctors with a more comprehensive platform that helps them treat more patients and save more time and drive more efficiency.”