Oral-B expands Bluetooth-enabled toothbrush and app capabilities

Oral-B, a worldwide leader in oral care, unveiled improvements to its app that connects to its highest performing toothbrushes by reportedly creating seamless brushing routines and allowing for expanded professional guidance.

Oral-B continues to innovate and personalize the Oral-B App, which is said to be already changing oral care behaviors when used with the Bluetooth-connected toothbrush with the creation of Dental Care Journeys and Professional Guidance.

Additionally, Oral-B announced the opening of the Oral-B App's Application Programming Interface (API) and Software Development Kit (SDK) in October 2015, which is designed to enable users to become a part of the increasingly connected oral care digital experience by working with third parties.

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Since the SmartSeries and Oral-B App's debut at Mobile World Congress last year, initial results are said to indicate improved worldwide oral care behaviors in a number of important measures. The app data shows Oral-B electric toothbrush users are now brushing on average 2:24.This increased from less than 60 seconds with a manual toothbrush. Additionally, more than half of the recorded brushing sessions included flossing, rinsing and tongue cleaning.

Through a combination of these statistics and consumer feedback, Oral-B deduced that with real-time feedback, users are encouraged to brush longer, with less force and more in line with their dental professionals' recommendations.

Watch the video below to learn more about the Oral-B electric toothbrush with Bluetooth connectivity:

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Continue to Page 2 to read more about the app ...

"We are encouraged by the consumer feedback and data regarding our app's ability to improve and maintain oral care routines and have used this proof as inspiration to continue investing and innovating in this area," said Stephen Squire, global brand director, P&G. "In partnership with dental professionals and consumers, Oral-B has created the next generation brushing experience that utilizes personal goals, unique dental considerations and entertainment to ensure our consumers are getting the best possible results outside a dentist chair."

After a year of collaborating with consumers and dental professionals to enhance the app, Oral-B reportedly has addressed the need for a more personalized brushing experience. Oral-B users can now select journeys to fit their oral care goals, and their dental professional can provide direct recommendations and feedback within the app. The goal for these improvements is to ensure a user can comply with his or her dental professionals' recommendations between office visits through a streamlined app experience.

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Beginning in late 2015, the app will allow users to voluntarily integrate their oral care information into other digital programs by opening the API. This is designed to create create a seamless venue for users to holistically monitor their well-being and could potentially provide an opportunity for users to be rewarded for good brushing behavior through various reward programs.

The Oral-B SmartSeries electric toothbrush with Bluetooth 4.0 connectivity is now available in more than 20 markets in Western Europe, North America and Asia. By the summer of 2015, the brush will be available in nearly 50 global markets. Bluetooth connectivity will be introduced to Oral-B Pro 5000 and 5800 models in summer 2015, creating more interactive options at varying price points. The Oral-B App 3.0 will be available for free in iOS and Android in summer 2015.

For more information on Oral-B electric toothbrushes with Bluetooth 4.0 connectivity, visit oralb.co.uk.

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