Oral-B and Crest release Tooth Fairy in a Box

Procter and Gamble brands Oral-B and Crest have launched Tooth Fairy in a Box, a home oral care kit designed to teach children better brushing habits that last a lifetime, the company said in a press release. 

Tooth Fairy in a Box contains an Oral-B Kids Electric Rechargeable Toothbrush and Kid’s Crest Strawberry Rush Toothpaste, in addition to other items that help parents educated and engage their kids. These items include The Littlest Tooth Fairy bedtime book, a brushing chart with stickers, a tooth holder door hanger, a Tooth Fairy letter and envelope, a selfie frame, and an informative guide for parents.

Teaching oral hygiene habits is crucial, as recent research shows children with cavities in their baby teeth are four times more likely to have cavities in their adult teeth,1 and 45 percent of US children ages 6-11 are affected by tooth decay, P&G said in their statement.

“Helping kids learn how to keep teeth healthy and strong doesn’t have to be boring,” said Jason Duff, Oral Care Ventures leader at P&G. “Tooth Fairy in a Box is packed with exciting items to transform kids’ brushing experiences into ones they will love, and this convenient kit provides everything a parent needs to prepare for a visit from the Tooth Fairy, with no last-minute scrambling.”

The 30-day chart and stickers help track and encourage good habits and the door hanger is the perfect place to keep a lost tooth until the Tooth Fairy visits. The electric toothbrush is designed specifically for smaller hands and has oscillating bristles, timers, and different cleaning modes.

Tooth Fairy in a Box is currently priced at $34.99 (plus applicable taxes and shipping costs) and includes a 60-Day, Money-Back Guarantee. For more information, visit toothfairyinabox.com.