New, Enhanced Brand Identity Focuses on Pankey Institute’s Core Values

A new logo and new brand identity focus, but the same goals.

The Pankey Institute has unveiled an enhanced brand identity, reflecting its focus on providing exceptional learning experiences for the future of dentistry. At the heart of this branding enhancement remain the 4 core values that have identified Pankey's relationship-based approach to dental education over the last 5 decades—optimizing technical, philosophical, behavioral, and financial habits. Portraying the unique education that inspires dental professionals the Pankey logo has been simplified and modernized for visual communication.

The new logo is a natural evolution towards a playful and optimistic approach with a multitude of fresh colors representing the diversity of the personally and professionally satisfying experience of their educational programs, states the non-profit institute. The existing logo that has followed Pankey's journey over the last 5 decades will be re-positioned as the basis for the visual identity of The Pankey Foundation.

"I'm thrilled to unveil our refreshed brand identity. Pankey continues to grow and evolve, and our new logo reflects who we are and symbolizes our future,” says Lee Ann Brady, DMD, Executive Director and Director of Education. “The new logo captures our mission to deliver a modern approach to advanced dental education and is a symbol of excellence that signifies movement, fluidity, and the vibrancy of our community."

This branding enhancement will be followed by a major initiative for a user-centric redesign of their website later this year, tailored to meet the growing needs of their dental community in the digital space.

The Pankey Institute delivers advanced dental continuing education curriculum and the courses are known for being practical, effective, and easy-to-implement programs. Over 30,000 dentists, dental laboratory technicians, and specialists from 44 nations have attended its courses and have provided exceptional care to over 54 million patients worldwide, according to Pankey.