LISTERINE Launches Limited-Edition Bottle Art Designed To Help Close Diversity Gap

LISTERINE Launches Limited-Edition Bottle Art Designed To Help Close Diversity Gap | Image Credit: © LISTERINE

Building off its inaugural partnership last year, LISTERINE® is once again joining forces with Black-owned creative agency Compound to launch the next installment of The Whoa Collection, a collaboration reinforcing the company’s commitment to help close the diversity gap in dentistry within the Black community.

LISTERINE®, a brand of Kenvue, Inc that features a variety of mouthwash and other oral care products, has unveiled this year’s The Whoa Collection, a creative combination of varied and sensory stimulating media from prominent Black artists Hebru Brantley and Frank Morrison and multi-award-winning artist and rapper Common.The collection is designed to raise awareness, inspire long-term support, and ultimately improve representation in the dental community.

The collaboration includes the launch of limited-edition mouthwash bottle art designed by Brantley and Morrison, emblematic of each artist’s signature afro-futuristic style. The bottles are available only at Target and online at Target for a limited amount of time, the company says.

This LISTERINE bottle artwork is part of the new The Whoa Collection available from Target stores and online. | Image Credit: © LISTERINE

Also part of the initiative is the release of a bold, bespoke track titled “The Art of Freshness,” curated by Common.

The track, which brings a dynamic auditory element to the overall initiative aimed at spreading awareness, is available at LISTERINE.com and on the brand’s YouTube channel.

Additionally, The Whoa Collection features social and digital content, as well as a unique documentary directed by Compound’s Set Free Richardson, to further spotlight the brand’s mission to help close the diversity gap in dentistry within the Black community, and to emphasize the need for representation in healthcare while showcasing the inspiration behind the program’s various artwork. The documentary will be available to watch on LISTERINE.com and LISTERINE social channels.

The program also looks to spread awareness and support for the Increasing Diversity in Dentistry Pipeline Program (IDID) – a growing non-profit that supports cultivating, nurturing and mentoring underrepresented minority pre-dental students in the US. The brand makes a $150,000 donation to the organization to help students through test preparation, application assistance, scholarships and practice grants, according to LISTERINE.