For Oral Health Month, ADA Partners with Colgate to Create More Smiles

In an effort to reach Latinos in the U.S., Colgate and the ADA are continuing their partnership for the Share More Time, Share More Smiles campaign.

In time for Oral Health Month, the American Dental Association (ADA) has announced its continued partnership with the Colgate-Palmolive Company in support of Colgate’s Share More Time, Share More Smiles awareness campaign. Through June 30, 2017, patients and families can share pictures and videos on social media platforms using #TimeToSmile. For each image or video posted, shared or liked using #TimeToSmile, Colgate will donate $1 to the ADA Foundations’s Give Kids a Smile® program.

The awareness campaign is especially geared toward Hispanic families. Historically, Hispanic adults in the U.S. have higher rates of untreated dental caries compared to non-Hispanic patient populations. What’s more, Hispanic children miss millions of hours of school time due to untreated dental disease.

“Colgate is committed to improving children's oral health around the world. Share More Time, Share More Smiles gives us the opportunity to make this happen,” says Carla Kelly, general manager of U.S. Multicultural Marketing at Colgate-Palmolive. “As a platform that engages with the entire Hispanic family, we can give parents the tools to adopt healthier oral care habits and encourage more generations of healthy smiles.”

The Share More Time, Share More Smiles movement also provides oral health educational materials in bilingual formats. Patients and families can access bilingual children’s activity sheets and infographics at Colgate.com/Sonrisas. Additionally, the ADA provides bilingual videos, articles, and downloadable family activities at MouthHealthy.org/OralHealthMonth.

“Healthy habits that start in childhood last a lifetime,” ADA President Gary Roberts says. Leading by example — brushing for two minutes, twice a day with fluoride toothpaste and visiting a dentist regularly — teaches kids about the importance of dental health and creates fun family memories along the way."