From the Editor's Desk: Social Media Movement

It may seem like everyone is hopping on the social media bandwagon these days, but three companies are using well-known platforms such as YouTube, Facebook and blogs in ways that may make you excited to click again.

HERAEUS

Heraeus now maintains a state-of-the-art YouTube channel.

This resource for live instruction, education, and mechanism of action videos is chock full of more than 30 clips covering a selection of timely, relevant, and current topics. Impression techniques, posterior restorations, and live demonstrations of whitening procedures are all covered, as are animations and brief documentaries showcasing the many charitable oral health initiatives that Heraeus underwrites and supports.

Featured presenters include a “who’s who” of respected dental industry leaders and educators: Drs. Corky Willhite, Howard Glazer, Steve Ratcliff, Cherilyn Sheets, Fred Margolis, and Ross Nash, as well as Shannon Pace-Brinker, CDS, CDD. Through instructional videos and patient demonstrations, they share their knowledge and expertise on best uses and practices for the many high-quality Heraeus dental products on the market today.

IMAGING SCIENCES INTERNATIONAL

A great feature of ISI's new website is the i-CAT blog, designed to keep you up to date on the latest i-CAT and Cone Beam 3D news in the dental industry, including product information, technology updates, clinical applications, case studies, events, promotions and more.

A recent entry you may want to check out? The benefits of Quick Scan.

GENDEX

The Gendex social media pages are intended to directly engage the dental community with the latest news in the industry, improvements in x-ray technology, and the present and future states of Gendex products. The sites will offer a series of regular updates from Gendex, plus gives Facebook users the chance to interact with Team Gendex.

The Gendex social media site pages include Facebook, Twitter, YouTube and a blog.