Dental Marketing Veterans Team Up To Form Personify Group – Dentistry’s Brand Growth Partner

Dental Marketing Veterans Team Up To Form Personify Group – Dentistry’s Brand Growth Partner | Image Credit: © Personify Group

Mark Ross and Michael Ventriello, veteran dental marketing leaders who introduced dentistry’s first virtual focus group platform; The Virtual Dental Team, as well as a leading investor pitch deck service; PitchIt DDS, recently launched their most ambitious initiative to date; Personify Group – Dentistry’s Brand Growth Partner.

Personify Group Co-Founder and Chief Marketing Officer Mark Ross says in a press release: “The dental industry is being disrupted by companies introducing new technologies such as Artificial Intelligence, 3D Printing, Robotic Surgery, Teledentistry and advances in Implant Dentistry. In order for these brands to succeed and thrive in a competitive marketplace, there needed to be a new non-traditional marketing partner – willing to disrupt alongside them with non-traditional growth solutions.”

Personify Group is built on 6n integrated pillars of brand growth acceleration. Its service offerings will include the following solutions categories:

• Brand Development: Audits, corporate identity, story creation, virtual focus groups and website development.
• Product Launch Services:Beta testing, KOL unboxing videos, advertising, public relations, Return-On Branding™ Analysis.
• AI-Powered Technology: Lead funnel automation, customer journey automation and sales conversion.
• Investor Marketing: Investor Pitch Decks, investor introductions and marketing support for venture capital portfolio companies.
• Training & Education: Dental Educator Network, future KOL training,virtual and onsite CE programs.
• Content Development & Syndication: Blog, podcast, articles, newsletters, whitepapers and social media.

“Although there are many self-proclaimed disruptors entering the dental market, their

marketing is very often yawn-inducing,” adds Ventriello, Personify Group co-founder and chief communications officer. “So much of the dental brand marketing that we see today not only lacks a creative spark, it simply isn’t memorable. This can be fatal when you consider that the average person is bombarded with 4,000 t 10,000 ads a day. Our goal is to help our clients rise above the noise.”

At the present time, the following dental industry experts have joined Personify Group as Advisor Partners: Amber Auger, RDH, Dental Hygiene; John Flucke, DDS, Dental Technology; Thomas Jackson, DDS, Dental Implants; Tonie Koenig, Digital Automation; Jeremy Krell, DMD, Venture Capital; Paige Mead, Corporate Culture; Fred Pesce, Web/UX Development; Jim Shavel, DSO Data Strategies Advisor.

For more information, visit www.personifygroup.com, or connect on LinkedIn.